AR/VR Magic in Education
AR/VRâs immense potential in the field of Education is picking up with several colleges inculcating it in their activities. A snapshot of how technology has added value to what they do:
January 17, 2018
Insights
The future of the print industry: Linking the Physical and the Digital
The world is sitting on the cusp of the 4th Industrial Revolution (4IR) â changing how industries operate, bringing greater automation and accuracy to a variety of business processes.
July 18, 2017
The Magic that is AR – QnA with Tomi T Ahonen
Over the past few years â you would have heard us refer to Tomi T Ahonen â a thought leader in the tech space with a distinct passion for AR and author of 12 books on mobile. We are delighted to share a brief QnA that Tomi was kind enough to do with us â 5 questions, 5 minutes (and a bit) â Enjoy!
April 6, 2017
Intern series: How to land an internship in a tech company
Howâd I get land my first internship? By telling Tushar about my lonely yet, solution oriented solo hike on the snow covered Bukhansan Mountain in Korea. This is only half true. My passion for marketing, previous work in a NFP and willingness to step out of my comfort zone shone through against many other candidates.
November 28, 2016
Staff blog: Difference between Augmented Reality and Virtual Reality
By now, you would have either experienced Pokemon Go or collided with someone or the other walking around trying to find a pokemon on the streets. Everyone has described this as the first mainstream implementation of Augmented Reality, and frankly speaking it took me a long time to understand exactly what that meant. As with most mysteries â a quick search on google provided the following insight;
August 4, 2016
Staff blog: Brief history of Greenlands’ technology
My knowledge in technology have been limited most of my life. Iâm a proud Inuit who is born and grew up in Nuuk, Greenland. My passion for traveling has led me to Melbourne, Australia end of 2015, and eventually started working for Appearition Pty Ltd. The technology I followed was the one happening at home. First computer. First cell phone. I used to have this Siemens cell phone in my teenage years which I loved, because I could change the cover every month with colourful or boyband pictures.
May 26, 2016
Staff blog: eCommerce the Past, Present and Future
In 1982, the United States rolled out the first EFTPOS machine. For the first time in humanityâs history, someone could [lawfully] walk into a store, buy something and take it away without any currency exchanging hands. This was made possible because the buyer was now in possession of a plastic card instead of cash. The plastic card, known as a payment card, allowed the buyer to initiate a transaction electronically to transfer money from their bank account to the storeâs bank account. Ah yes, whilst eCommerce can do away with cash, money will always be needed to buy stuff.
May 17, 2016
Staff blog: Come fly with me
My experiences with this camera have varied from frustration to feeling complete satisfaction. When I took it out for my first casual test run I tried holding it with my hand at the base, given that you get a 240-degree vertical view. This didnât work out well for me as the objects I wanted to film where too far and I was standing too close too the camera. I came out of the video looking crazy distorted and the building I was trying to film looked like it was way too far away due to the fish eye lens.
May 13, 2016
Staff blog: Using Augmented Reality Advertising to Drive Traffic
Iâve often wondered if other marketers look at a product and contemplate how they would position or drive traffic differently; as though marketing teams roam past marketing collateral and understand the way it is positioned and look for improvements. Driving an integrated marketing campaign involves so many different pieces, that marketers have to keep an eye towards new tools to elevate their advantage. The current new tool that is getting tremendous buzz is Augmented Reality advertising.
May 9, 2016