In 2011, a few days after I bought my first and only DSLR, I was quickly running out of subjects to shoot. I had shot the garbage filled lake behind my house and the few birds that come to visit it. I had shot the trees and the crows that inhabit so many times that I had lost count. Lying down stewing in the oppressive humidity that only Chennai’s summer could offer I was rummaging through my head, trying to find a new subject to test the new camera’s capabilities.
Going to Himachal Pradesh, India for a trip is like a treat to yourself. You’re sure to make memories that’ll be forever. Sometimes it is necessary to clear out the mundane things to fill it with nature and positive energy. And there’s no better place than Himachal to fulfil this need. And the best way to do that is to go to Himachal on a lone trip.
Augmented reality technology has already proven immensely successful in the realm of gaming and entertainment. It’s also made forays into industries such as defence and the military. But it doesn’t stop there. AR is making some interesting inroads into the industries of transportation and tourism through more augmented travel apps.
Related post: What is Augmented Reality?
We have seen that use of immersive technologies enhances productivity, aids emergency response situations, makes education interactive and simplifies shopping. Augmented Reality and museum visits – sounds like chalk and cheese isn’t it? Well, it no longer is.
A few weeks ago, we were offered a spot in the Victorian Government’s 2016 Technology Trade Mission to Japan. For us, this presented an opportunity to make the most of a guided tour of a market that we have long admired. We have also always aspired to engage with this culture of trust.
It’s an exciting time to be a traveller! Affordable flights that take you further, access to more information than you could possibly need and it’s easier than ever to stay connected wherever in the world you are. As the travel industry continues to boom, augmented reality (AR) is becoming an important tool in many of its facets.
I’ve often wondered if other marketers look at a product and contemplate how they would position or drive traffic differently; as though marketing teams roam past marketing collateral and understand the way it is positioned and look for improvements. Driving an integrated marketing campaign involves so many different pieces, that marketers have to keep an eye towards new tools to elevate their advantage. The current new tool that is getting tremendous buzz is Augmented Reality advertising.