On International Women’s Day, we sat down with Raji Sivakumar, an extraordinary woman in tech and COO of Appearition. We gathered valuable insights on company culture, immersive technology, innovation, and the key to succeeding as a woman in the field.
Enterprises who are looking to create new immersive experiences through AR/VR applications will now be able to do so faster, cost effectively, and at scale with 5G and Edge Computing.
Customers no longer purchase goods and services, they purchase experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.
5G is enhancing the AR/VR experience to a new high level. Both AR and VR provide a fully immersive experience. What is even more exciting is that the 5G technology will completely transform how we as users interact with the content.
The adoption of immersive technologies has been a quiet revolution that has already been set in motion. The 5G era would be a catalyst in a louder adoption of immersive technology.
If you’re looking for a long-term solution for your customers, Mobile AR is the better alternative for you, to provide customers with a better quality experience. However, convenient short-fixes and content distribution is much better served by Web AR.