Vivienne Zhu is a Commerce & Law student at Monash University currently interning with Appearition’s head office in Melbourne.
How’d I get land my first internship? By telling Tushar about my lonely yet, solution oriented solo hike on the snow covered Bukhansan Mountain in Korea. This is only half true. My passion for marketing, previous work in a NFP and willingness to step out of my comfort zone shone through against many other candidates.
Landing an internship in a tech company without tech knowledge?
As someone who has never learnt about IT, augmented reality or coding, it’s quite different and interesting to work in this environment. Often others in the office use a lot of technical terms that I don’t necessarily understand, but I’m always free to ask (or Google in my spare time). However, the technical jargon that comes along in a tech space naturally becomes more comprehensible.
As a marketing intern, my first few weeks consisted primarily of competitive analysis and events research. However, I was soon trusted to start my own social media campaigns on Twitter, Facebook, and LinkedIn. I constantly put my hand up to take on opportunities within my capabilities – e.g. filming and editing a video for a client. This allowed my peers to see that I was capable of more than what they initially thought.
In my first three months, I’ve had opportunities to work on new projects and learn more practical marketing skills (social media analysis, Google Adwords and driving B2B Marketing). Whilst I am not majoring or studying marketing, I am continuously developing my skills in this digital age of marketing. Creating content and following trends is very important. Whilst I’ve learnt so much about marketing, I’ve also learnt about the intricacies of augmented reality.
What is augmented reality?
Before this internship. I had no idea what augmented reality was. Prior to my interview, I was furiously researching about the industry. AR is still quite new and my only touch point was my Snapchat obsession (sorry to disappoint but I never got into the Pokemon Go fad). I’ve experimented with Appearition’s apps, and now understand the solutions they provide for businesses. AR goes far beyond consumer capabilities, but is likely to have a great impact in the workplace in the future.
I look forward to the coming weeks and potential projects I’ll be involved in, and I know this is just the beginning for my personal augmented reality journey.
By the way, I wasn’t completely alone on the mountains. I strategically followed three senior Korean hikers who took me on the hike of a lifetime. At the end of the day, it’s all about strategy, passion and drive.