Vivek Aiyer, Founder, CEO of Appearition, shares his viewpoints on the application of augmented reality (AR) solutions in the OOH space in an exclusive interview with Outdoor Asia’s Rajiv Raghunath.
Augmented Reality (AR) and Virtual Reality (VR) have proved their ability to enhance processes across industry verticals. They’ve proven to reduce errors, prevent mistakes and increase productivity. However, perception of these technologies in the retail space has always been a marketing tool.
Retail is a very competitive industry. How can one survive the cut-throat competition? (Especially in today’s time when an idea/product can spread easily, how does one manage to retain the unique selling point?)
Advertisements are of many forms these days. From simple print ads to social media campaigns, there are plethora of brands targeting the consumers. However, today’s audience prefer more visuals, concise and innovative ads. An ad these days is not just consumed, but shared, liked and discussed about on social networking sites, more often than before. This form of ad consumption has paved way for more innovative presentation.
Think about the last time you visited a supermarket and stood in front of the milk section. Which of the products stood out for you? Did you give it much thought? There isn’t much price differentiation when it comes to largely homogeneous product categories like milk, where prices tend to vary by cents, rather than dollars (generally)
The world is sitting on the cusp of the 4th Industrial Revolution (4IR) – changing how industries operate, bringing greater automation and accuracy to a variety of business processes.
Vivek Aiyer, Founder & Director of Australia-based Appearition, shares his viewpoints on the application of augmented reality (AR) solutions in the OOH space in an exclusive interview with Outdoor Asia’s Rajiv Raghunath.
Augmented reality ads is fast-becoming one of the most popular advertising tools at a brand or agency’s disposal. With augmented reality proving to boost customer engagement and over 22% of the world’s population owning a smartphone, augmented reality is the perfect route for advertising to take.