

The Critical Role of Immersive Technology in Experiential Marketing
Customers no longer purchase goods and services, they purchase experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.
Customers no longer purchase goods and services, they purchase experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.
If you’re looking for a long-term solution for your customers, Mobile AR is the better alternative for you, to provide customers with a better quality experience. However, convenient short-fixes and content distribution is much better served by Web AR.
Digital content was superimposed on vehicles so that a 3D engine emerged from the bonnet of the AMG GT R before exploding into component parts and retracting to show labels. On its rear spoiler a small digital version of the AMG GT R sat spinning on a virtual turntable, changing colour and size at a touch.
Retail and Marketing sectors have reached a tipping point in 2018 for innovation with new technologies. That’s where this Info graphic can help – all the key data relating to Immersive Technologies in the Retail and Marketing sectors.
Augmented Reality (AR) and Virtual Reality (VR) have proved their ability to enhance processes across industry verticals. They’ve proven to reduce errors, prevent mistakes and increase productivity. However, perception of these technologies in the retail space has always been a marketing tool.
Retail is a very competitive industry. How can one survive the cut-throat competition? (Especially in today’s time when an idea/product can spread easily, how does one manage to retain the unique selling point?)
Home delivery, telephone order and e-commerce. What do these things have in common? They changed the way we shopped. Introduction of these technology/ideas, enhanced our shopping process. Similarly, Augmented Reality (AR) is set to alter the face of retail industry.
Think about the last time you visited a supermarket and stood in front of the milk section. Which of the products stood out for you? Did you give it much thought? There isn’t much price differentiation when it comes to largely homogeneous product categories like milk, where prices tend to vary by cents, rather than dollars (generally)
Shopping in the age of augmented reality has become very different. Until recently, the experience of shopping for clothes had not changed for generations: You show up at a store, you pick the clothes you want to try on, you make several trips to the fitting room, and then you lug all the chosen pieces to the cashier. Shopping for cosmetics, meanwhile, had a tendency to be a pursuit based on trial and error. With more people choosing to do their shopping online, however, retailers have had to rethink the experience of shopping at their brick and mortar stores. Their answer? New technology including augmented reality.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | The cookie is used to store the user consent for the cookies in the category "Other." |
cookielawinfo-checkbox-performance | 11 months | This cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | This cookie is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.