Customers no longer purchase goods and services, they purchase experiences. Experiential marketing not only involves customer engagement, but also often improves it in the process.
If you’re looking for a long-term solution for your customers, Mobile AR is the better alternative for you, to provide customers with a better quality experience. However, convenient short-fixes and content distribution is much better served by Web AR.
Digital content was superimposed on vehicles so that a 3D engine emerged from the bonnet of the AMG GT R before exploding into component parts and retracting to show labels. On its rear spoiler a small digital version of the AMG GT R sat spinning on a virtual turntable, changing colour and size at a touch.
Augmented Reality (AR) and Virtual Reality (VR) have proved their ability to enhance processes across industry verticals. They’ve proven to reduce errors, prevent mistakes and increase productivity. However, perception of these technologies in the retail space has always been a marketing tool.
Retail is a very competitive industry. How can one survive the cut-throat competition? (Especially in today’s time when an idea/product can spread easily, how does one manage to retain the unique selling point?)
Home delivery, telephone order and e-commerce. What do these things have in common? They changed the way we shopped. Introduction of these technology/ideas, enhanced our shopping process. Similarly, Augmented Reality (AR) is set to alter the face of retail industry.
Think about the last time you visited a supermarket and stood in front of the milk section. Which of the products stood out for you? Did you give it much thought? There isn’t much price differentiation when it comes to largely homogeneous product categories like milk, where prices tend to vary by cents, rather than dollars (generally)
Shopping in the age of augmented reality has become very different. Until recently, the experience of shopping for clothes had not changed for generations: You show up at a store, you pick the clothes you want to try on, you make several trips to the fitting room, and then you lug all the chosen pieces to the cashier. Shopping for cosmetics, meanwhile, had a tendency to be a pursuit based on trial and error. With more people choosing to do their shopping online, however, retailers have had to rethink the experience of shopping at their brick and mortar stores. Their answer? New technology including augmented reality.