Why augmented reality innovations fail

Augmented reality (AR) innovation can fail for several reasons. It’s essential to know these missteps to know how to avoid them. 

Here are five critical reasons why AR innovations fail:

Lack of market demand or interest

One of the main reasons is a lack of market demand or interest. If there isn’t a significant market or audience for an AR product, it will likely fail even if the technology is impressive. A successful AR product must solve problems or provide a unique and compelling user experience.

Because of this, Appearition’s AR solutions are all crafted with particular audiences, markets and industries in mind. For example, Appearition AUXILIO, a remote assistance AR solution, is designed mainly with field service workers and remote experts in mind, despite also having applications for retail. AUXILIO allows centrally located experts to have video conferences with on-site technicians. It has annotation tools that allow the experts to draw or mark on the technician’s field of view, allowing for more seamless communication. 

Appearition’s Pallet Capture, on the other hand, is a mobile tool used mainly for logistics and warehousing. Record shipment sizes and 360° visual conditions for reporting, verification and process quality assurance. Both AR solutions were created to address specific market and industry demands.

Difficulty integrating AR technology 

Another reason AR innovation can fail is the difficulty of integrating AR technology into existing products or platforms. AR technology requires specialized hardware and software that can be challenging to incorporate into existing products, making it difficult to scale and adapt to changing market needs.

In response, Appearition employs low-code application development for Mobile AR, Web AR, VR and XR solutions. This means Appearition has development tools for any device. Most solutions can be used on any standard browser on any device: laptops, smartphones, tablets, and even wearables. Users can also access solutions without downloading applications into their devices. 

Companies also do not need to worry about integrating new solutions, as Appearition’s development tools make it easy to incorporate these solutions into existing systems and applications already being utilised. 

Technical limitations

In addition, AR innovation can fail due to technical limitations. For example, current AR technology may not be sophisticated enough to provide a seamless and realistic user experience, or it may be limited by issues such as battery life, processing power, and data storage.

With Appearition being device-agnostic, users can easily use its solutions with any device. Solutions like the workflow process tool BuildStep have online and offline capabilities for enhanced accessibility. 

Development and production cost

Another challenge associated with AR innovation is the high development and production cost. AR technology is still relatively new and complex, requiring specialized expertise to develop and produce, making it a more expensive investment than other technologies.

The Appearition Platform inherently by its design allows for multiple layers of monetisation. It allows customers to grow through scalable, recurring and incremental revenue streams.

Poor execution or marketing

Finally, AR innovation can fail due to poor execution or marketing. Even if an AR product has significant market demand and technical capabilities, poor execution or marketing can lead to a failure to attract and retain users. With this, it’s crucial for companies to invest in effective marketing campaigns that can persuade their target audience to utilise the specific AR innovation. 

Overall, AR innovation can fail due to a combination of technical, market, and business factors, making it crucial to evaluate and address potential challenges throughout the development process carefully.

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