The AR (Augmented Reality) technology is constantly improving with a host of new technologies like big data, machine-learning, IOT, Artificial intelligence, etc. The digital experience has been radically transformed by coalescing the physical and digital worlds, where the user interface has extended beyond the screen with a flexible immersion level.
Content in the context of Augmented Reality (AR), is defined as the presentation of existing information in a format applicable to the current world-view. This takes the form of visual and/or audio but can also take on other sensory formats such as touch or even smell.
Augmented Reality (AR) in its current definition is the overlay of digital information on a real-world view. In practical terms, it is the process of recognising specific physical objects in a deviceâs camera and superimposing digital content such as video, audio or 3D models.
Disruptive technologies like Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) are redefining the workplace. Several jobsâ skill sets are constantly evolving, and several othersâ scope has been widening.
Consistency is the key to branding. We drive the end user to build a perception of our brand through design. If there is a disconnect in a medium or between digital and physical communication or design, the ability to identify our brand is lost.
Design crisps down and presents what we want to convey aesthetically. It communicates ideas that inspire, inform, or captivates consumers. A brand or an advertisement is just another name till you design a logo and a tagline to go with it. From selling products to services, designs, their colours, shapes are what defines and differentiates one from the other. Brand recall happens because of design.
All of them play a role in terms of Digital Transformation. So, let us take an industrial example. Dump trucks used in mining have huge tyres. Their worth is about a million odd dollars and some of their tyres cost up to $100k. Now it is important to see the level of productivity an application can deliver. The benefits are already clear & compelling.
Introduction of computers in the 80s and internet in the 90s were digital transformations (DT). These transformations speed up an existing process in their own way.
Vivek Aiyer, Founder, CEO of Appearition, shares his viewpoints on the application of augmented reality (AR) solutions in the OOH space in an exclusive interview with Outdoor Asiaâs Rajiv Raghunath.
Retail is a very competitive industry. How can one survive the cut-throat competition? (Especially in todayâs time when an idea/product can spread easily, how does one manage to retain the unique selling point?)
