Impressive Advertising is a leading advertising and branding enterprise, based out of Adelaide, Australia. They produce print, online, video and audio advertisements and campaigns for their clients.
Advertisements are of many forms these days. From simple print ads to social media campaigns, there are plethora of brands targeting the consumers. However, today’s audience prefer more visuals, concise and innovative ads. An ad these days is not just consumed, but shared, liked and discussed about on social networking sites, more often than before. This form of ad consumption has paved way for more innovative presentation.
Adapting to changes in Digital Transformation has been the order of ad campaigns in the last decade. If everyone is doing the same, how does one stand out?
Met with one such need for innovation, Impressive Advertising decided to improvise using Augmented Reality (AR). The idea was to bring an image to life by augmenting it. Thereby, enabling the best of both mediums for a campaign – print and mobile.
Generally, while skimming through ads, extensions or teasers grabs one’s attention. Bearing that in mind, the team used Appearition’s 8AR platform to create an image recognition app called Oodl.
Oodl is an image recognition browser tool, delivering informative and relatable content embedded in everyday surroundings.
The Oodl app cloud technology allows one to visualise digital information in a completely new way, taking you from a one-dimensional experience into a whole new world of exciting discoveries.
A holistic AR experience
To build their audience engagement goals they have produced adverts that include AR experiences throughout, created full page Oodl experience newspaper adverts and produced promotional card campaigns to entice consumers to download the app.
These posters and ad campaigns contain the Oodl icon, which when scanned through the app projects augmented information.
AR allows us to create computer-generated enhancements in video or animation atop of existing reality which is very exciting, says Trevor Worley, Managing Director, Impressive Advertising.
The 8AR platform
8AR is a SaaS based platform, therefore is highly extensible and can be easily customized and monetized. It does not require any coding, making it easy for enterprise to augment.
We expect Oodl to develop in AR as it has easier consumer reach, i.e. anyone with a smartphone, says the team. The UI designed is simple and attractive. Upon logging in and scanning an object, there is an auto-pop video and further information that appear alongside.
Customer response to the Oodl AR/VR feature app has always been met with a ‘wow’ beams the team. “AR market is where we see Oodl developing as AR is less intrusive and is accessible to every person that has a smart phone. It allows us to create computer-generated enhancements in video or animation atop of existing reality which is very exciting,” adds Trevor.
As more and more media options developed, Impressive Advertising was looking to combine the best of all worlds and found the answer in AR.