Industry Insights with Antonio Grasso

Appearition was very fortunate to have the opportunity to chat with the insightful and thought-provoking Antonio Grasso to chat about all things digital transformation, digital technology adoption and the rapid development of technologies enabling it’s users to perform powerful tasks.
Antonio Grasso is the founder and CEO of Italian company Digital Business Innovation srl. Antonio is a expert in the digital technology world and highly regarded as one of the top digital transformation influencers on Artificial Intelligence, cyber security, digital transformation, Internet of Things, and blockchain. He is an advisor, enterprise and public sector consultant and mentor to numerous startups.

The following Q&A has been lightly edited for length and clarity.

A: Antonio, tell us a little bit about how you’ve been spending your time during lockdown. Unfortunately in Melbourne we have just been placed into further lockdown measures. Italy faced challenges early on in the pandemic. What was this experience like for you?

AG: I am very fortunate because so much of my work and documents is stored in the cloud, so it has not been so much of a change whether I work from the office or home. Although some activities stopped, the majority of my activities were performed and fulfilled as normal.  Prior to the COVID-19 pandemic, I was travelling and attending events and suddenly everything has moved online. In terms of my work I consider myself a very lucky guy as I have been able to continue as usual, however many others have struggled due to the closure of shops, restaurants, recreational activities and entertainment. So, yes I am very lucky in this context as it has not changed too much for me.

A: You are well known in the digital technologies space and highly regarded for your work and advice. What drives you to play in this space and what brought you to work in this exciting area?

AG: I have always had a strong passion for technology. 37 years ago when I was a software developer, I began to feel a strong link with my work and the desire to explore. About 10 years ago, digital technology began to emerge thanks to digital infusion like the introduction of iPhones. No longer was it just a mobile phone, but now a computer – small yes, but very powerful. About 3 years ago, I started to share information on my social media channels and that was amazing because it was a shift in my job. Now, I split my time between running my company and online activity with my followers, 50:50. I publish educational posts, I create infographs, I try to give other people something to think about, something to discover. My relationship with technology, it’s a passion, it’s something that I have in my heart and in my mind.

A: When you were growing up, was there a certain turning point in your life that influenced your passion for technology?

AG: In the 1970’s when I was young, we had no digital technology. I was always interested in machines; so I pulled apart and destroyed every machine I played with to discover the inner mechanisms. In the 80’s and 90’s, I began to work with many other types of technologies. At the time computers and hard disks were very big compared to now. So it was different, but the relationship was the same every time – always keen to discover what was happening inside.

“My relationship with technology, it’s a passion, it’s something that I have in my heart and in my mind.”

 

A: You have worked in the digital technology space for many years now. Across your years in the technology space, what has been the greatest piece of digital technology advice you have been given?

AG: When I started 37 years ago, computers and software were a lever – you know a lever helps you do your task better and faster. If you need to do reports, accounting, invoices, payments, you can begin to do this all very fast with the software. That was the previous technology, but now we are starting to see a shift. The role of technology is changing, it is no longer just a lever that helps you do your tasks better but an enabler. So, my advice is to think about the role of technology, not only, does it leverage you to do things faster, but also, what it can enable. What new product can enable you to do something you could not do before. When we think of digitalisation, it allows your product or service to become digital. For example, the streaming of video is changing the entertainment movie market, as it is creating something that before did not exist. This is possible thanks to digital infusion.

Digital infusion is phenomenal at bringing technology to our fingertips. Not only is it bringing technology as a lever but also as an enabler. An enabler for new things, new markets, new opportunities. So the approach needs to be holistic, a 360 degree approach. With purchase automation you can fulfil the customers purchase very quickly due to new technologies. It is creating new opportunities; new sources of revenue, new products, it’s amazing.

 

“The role of technology is changing, it is no longer just a lever that helps you do your tasks better but an enabler.”

 

A: How consumers interact with your business has changed. With that, traditional product development methods need to change. A world class digital experience is expected. What should business leaders consider when it comes to product development? What technologies should be at the forefront of consideration?

AG: It depends on the industry, one side does not fit all in this case. When we talk about product development, one thing that comes to mind is one of the latest developments of the digital twin. The digital twin is something that is unbelievable, it really helps the product development stage. When you develop a product, you need to also develop a prototype, this prototype is usually physical. The digital twin is a technology that you can create a digital representation of your product. This type of technology in product development is unbelievable and once again we come back to the leverage in technology to do better and enable you to do something you could not do before. Augmented reality is something that can aid in customer service or workforce. This enables you to give a workforce a different kind of training. With AR you can put the necessary knowledge at the fingertips of others when needed, right there, right now.

A: At the moment, what do you think is the most interesting trend in digital technologies?

AG: One very important and exciting thing is confluence. This requires bringing together two or more emerging technologies to create new outcomes. If we talk about emerging technologies, we have some technologies that are horizontal or AI that can work on all kinds of industries with different approaches and different outcomes. There is also blockchain security. If you say AI adoption in my company has a value of 2 and the blockchain has a value of 3.  But if you put the two together these two technologies would not equal 2+3=5, the result is more like 7. This is because they work together to create more than just the single technology. It is something that is happening now, but in the future it is something that will be happening with even more integrated technology.

I wrote an article about confluence robotic optimisation and the confluence of AI  that explores the software that can do so much more than just reading emails. It can read the emails but also send the invoices. It is programmed so if ‘this’ then ‘do that’ or ‘if that’ then ‘do this’. But, if you inject this model with deeper learning it can use technologies such as AI to do it. So, when you inject the technology with another emerging technology you create something bigger. This is an area of technology I’m very passionate about.

 

If you would like to read more from Antonio Grasso and his work in the technology industry you can find Antonio at:

Twitter  Facebook  LinkedIn  Blog

 

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All About Blockchain

Blockchain technology allows digital information to be distributed but not copied’. It’s a  growing list of records, called blocks, which are linked using cryptography. Outside of the widely known ‘Bitcoin’ application, blockchain as a technology has lots to offer for several industries. Appearition’s Developers Simon Galanakis and Sujanth Sebamalaithasan talk about the technology, its application and the future:

  1. Blockchain – as a technology seems scalable. What are the sectors that can adapt to it?

Blockchain as a technology is useful when you keep an open and transparent record and history of data. This is so that people can look at the history and trust it if it is true. No one can manipulate it if that is the case.

Blockchain will be able to benefit sectors that require large data sets to be stored with a high-level of encryption. Some industries include:

Banks and finance

Medical sectors – patients medical records

Industries using copyrighted content or sectors like film or software where patent plays an important role.

Law firms where client details need to be stored securely

Property ownership and management

  1. Blockchain and AR – do you see a plausible future? If so, how?

There is definitely a future (for blockchain and AR). There are a number of areas that we need to explore where blockchain could work with AR. If AR is treated as an object or a commodity, for example, an AR experience in a bottle – in which you can scan for a promotional video. If you consider that to be one package/entity, something that people want to share or retain ownership and for that to be genuine, you can employ blockchain. It is possible to record the particular details (eg. who created it, when it was created) that make up an AR experience in that blockchain.

  1. AR and blockchain – is it possible to keep the AR data/commodity, private/free from misuse?

Yes, it is possible. Conceptually it is a block – and if the block is used to play a video (An AR experience) and suddenly shows only a picture – it is a change in experience. If someone tries to tamper with the history of this block saying it was originally designed to showcase a picture – that’s a situation when blockchain can come into the picture and vouch for what was originally planned.

When used privately blockchain is not very useful. It will gain value when people start creating Augmented Reality (AR) products and begin to own them, share them and want to track its usage.

For instance, people create and upload videos on YouTube, which only YouTube can control and view the analytics and claim its accuracy. Whereas, if you want to de-centralise a control – it can be done by allowing every AR experience to be posted into the blockchain record. This is potentially a way in which we can track it. The concept of blockchain application needs to be considered here. Its power is very useful when you want to ensure that records are not tampered with; especially publicly visible records, that are available to others.

The idea of the blockchain is that it is an ever-growing ledger. Think of it as one big file, which continues to grow as blocks. The data is out into the blocks. In the example of Bitcoin, it is close to 160 gigabytes now. It is how big the blockchain is. As more and more transactions occur, it is going to have problems as it continues to grow. So, I think it is going to become a technological issue that needs to be solved. There are some solutions being proposed currently. Like, Hard Fork – decentralised ledgers, Distributed Ledger Technology (DLT) – digitised version of cryptocurrency rather than the crypto version.

Right now, the scalability for blockchain with all the services around the world (for Bitcoin), when a new node/server wants to come on board, they must download 160 gigabytes of data for the first code. Then it is going to work on just partial data received all over the internet. The rise of the internet and email system in the 90s, meant people could only send a few emails and can only have a few contacts or a few hundred megabytes in their inbox. These days, some email servers offer unlimited storage for these data. I think the role of technology is evolving to keep up the demands of blockchain. It needs to be seen as not really the kind of one-stop solution kind of tool, it is just another tool in the tool world that can potentially solve a particular business problem.

  1. What are some things one needs to be cautious about when using this technology?

If an individual or an organisation tries to build their own blockchain, then they need to create their own node/service. The idea of the system or its integrity is the fact that you have more than 51% of all nodes of the network belonging to a particular chain or block is valid or correct. If you’re constructing your own blockchain, you need to manage your own nodes. Again, that kind of defeats the purpose of decentralised responsibility. You’ll still own the blockchain, you’ll still manage the nodes, so it kind of defeats the purpose. I’d question whether it is useful. When many people acknowledge this technology and start to use this in their day to day life then blockchain technology will become more stable.

  1. Business IPO and blockchain – Can you please elaborate?

Business IPO means initial public offerings. Companies who need capital to expand their business, usually do the IPO and distribute the company’s shares to the public. Likewise, in the Cryptocurrency environment, companies who are involved in this technology use ICO (initial coin offerings) to collect their capital before starting the project. The public who backed these projects will get cryptocurrencies and some useful benefits if that project successfully implemented

  1. How do you see blockchain aiding digital transformation?

Digital transformation is driven by four main factors, Internet of Things, big data, business platform models and collaborations between businesses. Using blockchain technology we can easily improve the above factors. Blockchain is increasing the trust between the unknown participants which can give a more collaborative environment to businesses. It helps to secure data and protect from anonymous access. Securing information is the major challenge in the digital world so blockchain will take a major role in digital transformation in the near future.

Learn More About Blockchain

Want to learn more about blockchain? Check out this TED Talk by Bettina Warburg

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Wearable technology to win

There has been speculation about whether wearable technology gave English Premier League (EPL) team Leicester City the edge it needed to win the Premier League last year. This is especially impressive, considering that the season prior, and the ten years before that, Leicester City was not even in the Premier League to begin with. They had been relegated to the lower divisions and were languishing there for some time.

blog-wearable-technology-img1The type of wearable technology used by sports teams is slightly different from AR and VR simulations and headsets. Their wearable technology gives team coaches a unique insight into a player’s overall fitness. It measures heart rate, position, direction, speed and distance covered. It can even go as far as measuring the force and angle of a tackle. Using all this data in concert with complex algorithms, wearable technology can accurately predict the level of a player’s health and energy, in other words, match fitness.

Approximately 8% of top-tier teams employ the use of wearable technology, and Leicester City is one of them. On a scale as large as the EPL, a star striker’s match fitness could mean the difference between victory and defeat. It’s no coincidence that Jamie Vardy, Leicester’s striker, played every game, while Manchester United’s Wayne Rooney had to sit out more than a third of the season due to injuries.

In a sporting context like the EPL, where players are bought and sold for tens of millions of Pounds, and wins and losses translate into huge fluctuations in the bottom line, an edge like the ability to reduce a player’s injury rates, makes a huge difference.

blog-wearable-technology-img2Wearable technology has also had a significant impact on Rugby League, where data from wearables can clearly show the drop-off in work rates of certain players who need to replaced, and timely substitutions can be game changers. Wearables are also used in the Ultimate Fighting Championship (UFC) where they gather data such as the force produced from certain strikes, heart rate and distance covered in the octagon. The Australian Footy League (AFL) employs the use of wearable technology to keep tabs on players’ health, fitness and work rates. It seems like wearable technology, augmented reality and virtual reality have come from relative obscurity and are all of a sudden seamlessly woven into the fabric of sports. From development laboratories to the world stage, what was not so long ago viewed as a gimmick is now a crucial tool in the performance of athletes and sports teams.

 

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Staff blog: Using Augmented Reality Advertising to Drive Traffic

Written by: Andrew Erpelding

I’ve often wondered if other marketers look at a product and contemplate how they would position or drive traffic differently; as though marketing teams roam past marketing collateral and understand the way it is positioned and look for improvements. Driving an integrated marketing campaign involves so many different pieces, that marketers have to keep an eye towards new tools to elevate their advantage. The current new tool that is getting tremendous buzz is Augmented Reality advertising.

Augmented Reality is poking a sleeping giant. With a consumer base saturated with smart devices, the ability to engage with an immersive and engaging technology is at our doorstep.  Retail is one of the first markets to play this new tech is and has been changing the way marketers engage with their audience. Some of the greatest applications of AR to date occur in the B2C space. This is a logical step for retailers who have droves of printed material and are looking for an engaging way to drive consumers. Augmented Reality advertising not only captures audiences for a longer duration, but also funnels traffic to their web pages, and other campaigns. In this ecosystem, Augmented Reality advertising is bringing print to life and the applications are only growing.

Marketing image 1

Marketing collateral is only impactful when it is viewed in a set place, and grabs a specific audience. Whether this is done in a coffee shop, mall, or any other brick & mortar, marketing campaigns are useful for only as long they as they have grabbed attention. However, with the function of Augmented Reality advertising, not only does it drive more call to actions, but it can live on a user’s smart device indefinitely in the form of app. GPS, geo-fencing and blue tooth beacons provide levels of sophistication to marketers that are still missing from more traditional forms of integrated marketing campaigns. Augmented Reality is still a shiny new tool in the eyes of most marketing teams. To be utilized effectively, consumers need to look beyond the novelty of this impression technology.  Augmented Reality is infinitely customizable and extends the shelf life of digital assets as they can have been moved from physical collateral and then tailored to Augmented Reality content.

AR Meetup Banner Large

The real draw towards implementing Augmented Reality advertising into integrated marketing campaigns is how easy it is to implement an Augmented Reality advertising campaign. The best platforms cater to a range of clients and offer development along with an easy to use Experience Management System (EMS). A distinguishing feature is that instead of a content management system, marketers are creating a new experience for their audience. This feature is important to note as it stresses the importance of using a platform that can deliver seamless integration into an integrated marketing campaign, based on the level of the user experience. Using the EMS, content can be added, updated, or removed with a few mouse clicks. This level of flexibility allows for ease of use, non-dedicated resources, convenience, and simplicity of Augmented Reality delivery.

To see if you’re ready to explore how to utilize Augmented Reality advertising for your integrated marketing campaign, click here. Alternative, read more about how you can use augmented reality in your marketing.

 

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Top Tech Trends for 2015

Technology changes as quickly as the weather these days, and can be just as difficult to predict.
Luckily Gartner are on hand to do the predicting. Earlier this month Gartner Analyst, David Cearley, presented their top technology trends for the coming year at the firm’s annual expo. Their list shows that the focus is on merging the real world with the virtual one, the implications for analytics and the type of IT needed to deal with it.

The Internet of Things, and everything associated, including smart machines, pervasive analytics and 3D printing, all feature on Gartner’s horizon for 2015.

Let’s take a look at the trends:

Computing Everywhere
As mobile devices continue to proliferate, Gartner predicts an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, as opposed to focusing on devices alone.
“Phones and wearable devices are now part of an expanded computing environment that includes such things as consumer electronics and connected screens in the workplace and public space,” said Cearley. “Increasingly, it’s the overall environment that will need to adapt to the requirements of the mobile user. This will continue to raise significant management challenges for IT organizations as they lose control of user endpoint devices. It will also require increased attention to user experience design.”

The Internet of Things
The combination of data streams and services created by digitizing everything creates four basic usage models—manage, monetize, operate and extend. These four basic models can be applied to any of the four “Internets.” Enterprises should not limit themselves to thinking that only the Internet of Things (IoT) (assets and machines) has the potential to leverage these four models.

3D Printing
Worldwide shipments of 3D printers are expected to grow 98% in 2015, followed by a doubling of unit shipments in 2016. 3D printing will reach a tipping point over the next three years as the market for relatively low-cost 3D printing devices continues to grow rapidly and industrial use expands significantly.

Cloud/Client Computing
“Cloudis the new style of elastically scalable, self-service computing, and both internal applications and external applications will be built on this new style,” said Cearley. “While network and bandwidth costs may continue to favour apps that use the intelligence and storage of the client device effectively, coordination and management will be based in the cloud.”

Advanced, Pervasive and Invisible Analytics
Analytics will take center stage as the volume of data generated by embedded systems increases and vast pools of structured and unstructured data inside and outside the enterprise are analysed

“Every app now needs to be an analytic app,” said Cearley. “Organizations need to manage how best to filter the huge amounts of data coming from the IoT, social media and wearable devices, and then deliver exactly the right information to the right person, at the right time. Analytics will become deeply, but invisibly embedded everywhere.”

Context-Rich Systems
Ubiquitous embedded intelligence combined with pervasive analytics will drive the development of systems that are alert to their surroundings and able to respond appropriately. Context-aware security is an early application of this new capability, but others will emerge.

Smart Machines
Deep analytics applied to an understanding of context provide the preconditions for a world of smart machines. This foundation combines with advanced algorithms that allow systems to understand their environment, learn for themselves, and act autonomously.

Software-Defined Applications and Infrastructure
Agile programming of everything from applications to basic infrastructure is essential to enable organizations to deliver the flexibility required to make the digital business work. Software-defined networking, storage, data centers and security are maturing. Cloud services are software-configurable through API calls, and applications, too, increasingly have rich APIs to access their function and content programmatically.

Web-Scale IT
Web-scale IT is a pattern of global-class computing that delivers the capabilities of large cloud service providers within an enterprise IT setting. More organizations will begin thinking, acting and building applications and infrastructure like Web giants such as Amazon, Google and Facebook. Web-scale IT does not happen immediately, but will evolve over time as commercial hardware platforms embrace the new models and cloud-optimized and software-defined approaches reach mainstream.

Risk-Based Security and Self-Protection
The path to the digital future leads through security. However, in a digital business world, security cannot be a roadblock that stops all progress. Organizations will increasingly recognize that it is not possible to provide a 100% secured environment. Once this is acknowledged, they can begin to apply more-sophisticated risk assessment and mitigation tools.

This will lead to new models of building security directly into applications. Perimeters and firewalls are no longer enough; every app needs to be self-aware and self-protecting.

 

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