Industry Insights with Antonio Grasso

Appearition was very fortunate to have the opportunity to chat with the insightful and thought-provoking Antonio Grasso to chat about all things digital transformation, digital technology adoption and the rapid development of technologies enabling it’s users to perform powerful tasks.
Antonio Grasso is the founder and CEO of Italian company Digital Business Innovation srl. Antonio is a expert in the digital technology world and highly regarded as one of the top digital transformation influencers on Artificial Intelligence, cyber security, digital transformation, Internet of Things, and blockchain. He is an advisor, enterprise and public sector consultant and mentor to numerous startups.

The following Q&A has been lightly edited for length and clarity.

A: Antonio, tell us a little bit about how you’ve been spending your time during lockdown. Unfortunately in Melbourne we have just been placed into further lockdown measures. Italy faced challenges early on in the pandemic. What was this experience like for you?

AG: I am very fortunate because so much of my work and documents is stored in the cloud, so it has not been so much of a change whether I work from the office or home. Although some activities stopped, the majority of my activities were performed and fulfilled as normal.  Prior to the COVID-19 pandemic, I was travelling and attending events and suddenly everything has moved online. In terms of my work I consider myself a very lucky guy as I have been able to continue as usual, however many others have struggled due to the closure of shops, restaurants, recreational activities and entertainment. So, yes I am very lucky in this context as it has not changed too much for me.

A: You are well known in the digital technologies space and highly regarded for your work and advice. What drives you to play in this space and what brought you to work in this exciting area?

AG: I have always had a strong passion for technology. 37 years ago when I was a software developer, I began to feel a strong link with my work and the desire to explore. About 10 years ago, digital technology began to emerge thanks to digital infusion like the introduction of iPhones. No longer was it just a mobile phone, but now a computer – small yes, but very powerful. About 3 years ago, I started to share information on my social media channels and that was amazing because it was a shift in my job. Now, I split my time between running my company and online activity with my followers, 50:50. I publish educational posts, I create infographs, I try to give other people something to think about, something to discover. My relationship with technology, it’s a passion, it’s something that I have in my heart and in my mind.

A: When you were growing up, was there a certain turning point in your life that influenced your passion for technology?

AG: In the 1970’s when I was young, we had no digital technology. I was always interested in machines; so I pulled apart and destroyed every machine I played with to discover the inner mechanisms. In the 80’s and 90’s, I began to work with many other types of technologies. At the time computers and hard disks were very big compared to now. So it was different, but the relationship was the same every time – always keen to discover what was happening inside.

“My relationship with technology, it’s a passion, it’s something that I have in my heart and in my mind.”

 

A: You have worked in the digital technology space for many years now. Across your years in the technology space, what has been the greatest piece of digital technology advice you have been given?

AG: When I started 37 years ago, computers and software were a lever – you know a lever helps you do your task better and faster. If you need to do reports, accounting, invoices, payments, you can begin to do this all very fast with the software. That was the previous technology, but now we are starting to see a shift. The role of technology is changing, it is no longer just a lever that helps you do your tasks better but an enabler. So, my advice is to think about the role of technology, not only, does it leverage you to do things faster, but also, what it can enable. What new product can enable you to do something you could not do before. When we think of digitalisation, it allows your product or service to become digital. For example, the streaming of video is changing the entertainment movie market, as it is creating something that before did not exist. This is possible thanks to digital infusion.

Digital infusion is phenomenal at bringing technology to our fingertips. Not only is it bringing technology as a lever but also as an enabler. An enabler for new things, new markets, new opportunities. So the approach needs to be holistic, a 360 degree approach. With purchase automation you can fulfil the customers purchase very quickly due to new technologies. It is creating new opportunities; new sources of revenue, new products, it’s amazing.

 

“The role of technology is changing, it is no longer just a lever that helps you do your tasks better but an enabler.”

 

A: How consumers interact with your business has changed. With that, traditional product development methods need to change. A world class digital experience is expected. What should business leaders consider when it comes to product development? What technologies should be at the forefront of consideration?

AG: It depends on the industry, one side does not fit all in this case. When we talk about product development, one thing that comes to mind is one of the latest developments of the digital twin. The digital twin is something that is unbelievable, it really helps the product development stage. When you develop a product, you need to also develop a prototype, this prototype is usually physical. The digital twin is a technology that you can create a digital representation of your product. This type of technology in product development is unbelievable and once again we come back to the leverage in technology to do better and enable you to do something you could not do before. Augmented reality is something that can aid in customer service or workforce. This enables you to give a workforce a different kind of training. With AR you can put the necessary knowledge at the fingertips of others when needed, right there, right now.

A: At the moment, what do you think is the most interesting trend in digital technologies?

AG: One very important and exciting thing is confluence. This requires bringing together two or more emerging technologies to create new outcomes. If we talk about emerging technologies, we have some technologies that are horizontal or AI that can work on all kinds of industries with different approaches and different outcomes. There is also blockchain security. If you say AI adoption in my company has a value of 2 and the blockchain has a value of 3.  But if you put the two together these two technologies would not equal 2+3=5, the result is more like 7. This is because they work together to create more than just the single technology. It is something that is happening now, but in the future it is something that will be happening with even more integrated technology.

I wrote an article about confluence robotic optimisation and the confluence of AI  that explores the software that can do so much more than just reading emails. It can read the emails but also send the invoices. It is programmed so if ‘this’ then ‘do that’ or ‘if that’ then ‘do this’. But, if you inject this model with deeper learning it can use technologies such as AI to do it. So, when you inject the technology with another emerging technology you create something bigger. This is an area of technology I’m very passionate about.

 

If you would like to read more from Antonio Grasso and his work in the technology industry you can find Antonio at:

Twitter  Facebook  LinkedIn  Blog

 

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All About Blockchain

Blockchain technology allows digital information to be distributed but not copied’. It’s a  growing list of records, called blocks, which are linked using cryptography. Outside of the widely known ‘Bitcoin’ application, blockchain as a technology has lots to offer for several industries. Appearition’s Developers Simon Galanakis and Sujanth Sebamalaithasan talk about the technology, its application and the future:

  1. Blockchain – as a technology seems scalable. What are the sectors that can adapt to it?

Blockchain as a technology is useful when you keep an open and transparent record and history of data. This is so that people can look at the history and trust it if it is true. No one can manipulate it if that is the case.

Blockchain will be able to benefit sectors that require large data sets to be stored with a high-level of encryption. Some industries include:

Banks and finance

Medical sectors – patients medical records

Industries using copyrighted content or sectors like film or software where patent plays an important role.

Law firms where client details need to be stored securely

Property ownership and management

  1. Blockchain and AR – do you see a plausible future? If so, how?

There is definitely a future (for blockchain and AR). There are a number of areas that we need to explore where blockchain could work with AR. If AR is treated as an object or a commodity, for example, an AR experience in a bottle – in which you can scan for a promotional video. If you consider that to be one package/entity, something that people want to share or retain ownership and for that to be genuine, you can employ blockchain. It is possible to record the particular details (eg. who created it, when it was created) that make up an AR experience in that blockchain.

  1. AR and blockchain – is it possible to keep the AR data/commodity, private/free from misuse?

Yes, it is possible. Conceptually it is a block – and if the block is used to play a video (An AR experience) and suddenly shows only a picture – it is a change in experience. If someone tries to tamper with the history of this block saying it was originally designed to showcase a picture – that’s a situation when blockchain can come into the picture and vouch for what was originally planned.

When used privately blockchain is not very useful. It will gain value when people start creating Augmented Reality (AR) products and begin to own them, share them and want to track its usage.

For instance, people create and upload videos on YouTube, which only YouTube can control and view the analytics and claim its accuracy. Whereas, if you want to de-centralise a control – it can be done by allowing every AR experience to be posted into the blockchain record. This is potentially a way in which we can track it. The concept of blockchain application needs to be considered here. Its power is very useful when you want to ensure that records are not tampered with; especially publicly visible records, that are available to others.

The idea of the blockchain is that it is an ever-growing ledger. Think of it as one big file, which continues to grow as blocks. The data is out into the blocks. In the example of Bitcoin, it is close to 160 gigabytes now. It is how big the blockchain is. As more and more transactions occur, it is going to have problems as it continues to grow. So, I think it is going to become a technological issue that needs to be solved. There are some solutions being proposed currently. Like, Hard Fork – decentralised ledgers, Distributed Ledger Technology (DLT) – digitised version of cryptocurrency rather than the crypto version.

Right now, the scalability for blockchain with all the services around the world (for Bitcoin), when a new node/server wants to come on board, they must download 160 gigabytes of data for the first code. Then it is going to work on just partial data received all over the internet. The rise of the internet and email system in the 90s, meant people could only send a few emails and can only have a few contacts or a few hundred megabytes in their inbox. These days, some email servers offer unlimited storage for these data. I think the role of technology is evolving to keep up the demands of blockchain. It needs to be seen as not really the kind of one-stop solution kind of tool, it is just another tool in the tool world that can potentially solve a particular business problem.

  1. What are some things one needs to be cautious about when using this technology?

If an individual or an organisation tries to build their own blockchain, then they need to create their own node/service. The idea of the system or its integrity is the fact that you have more than 51% of all nodes of the network belonging to a particular chain or block is valid or correct. If you’re constructing your own blockchain, you need to manage your own nodes. Again, that kind of defeats the purpose of decentralised responsibility. You’ll still own the blockchain, you’ll still manage the nodes, so it kind of defeats the purpose. I’d question whether it is useful. When many people acknowledge this technology and start to use this in their day to day life then blockchain technology will become more stable.

  1. Business IPO and blockchain – Can you please elaborate?

Business IPO means initial public offerings. Companies who need capital to expand their business, usually do the IPO and distribute the company’s shares to the public. Likewise, in the Cryptocurrency environment, companies who are involved in this technology use ICO (initial coin offerings) to collect their capital before starting the project. The public who backed these projects will get cryptocurrencies and some useful benefits if that project successfully implemented

  1. How do you see blockchain aiding digital transformation?

Digital transformation is driven by four main factors, Internet of Things, big data, business platform models and collaborations between businesses. Using blockchain technology we can easily improve the above factors. Blockchain is increasing the trust between the unknown participants which can give a more collaborative environment to businesses. It helps to secure data and protect from anonymous access. Securing information is the major challenge in the digital world so blockchain will take a major role in digital transformation in the near future.

Learn More About Blockchain

Want to learn more about blockchain? Check out this TED Talk by Bettina Warburg

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Register your Interest for our Unity SDK Beta Test Program

Appearition invites users to join closed beta testing group for Enterprise SDK – here’s how to sign up.

Appearition is looking to recruit about 50 people to a closed, private group of beta testers to help in early builds of software for the EMS Enterprise Unity SDK. Eligible users would need to, be active in the Unity developer community, be willing to give feedback, and also sign a non-disclosure agreement.

Closed Beta program is an opportunity for us to listen to your feedback and refine or revise our product strategy based on that. It also helps us to find major bugs at an early stage and release more stable Open Beta and official builds.

The Closed Beta Group is the closest group to Appearition staff. Given the privacy aspect, you are required to sign an NDA (Non-Disclosure Agreement) with Appearition to be part of this program.

Register your interest here. Simply fill out the information required.

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Augmented Reality – A snapshot of the market

Augmented Reality for Enterprises

Augmented Reality has been changing the face of enterprise sector. From enhancing work efficiency to improving skills, AR does it all. Take a look at some game-changing numbers:

 

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Frontier technologies – Future beckons

Mouli Ganguly, Member, Board of Advisors, talks on Industry 4.0, Digital Transformation, Frontier Technologies and more:

  1. What are some technologies that you think will play a huge role in Digital Transformation and why?

All of them play a role in terms of Digital Transformation. So, let us take an industrial example. Dump trucks used in mining have huge tyres. Their worth is about a million odd dollars and some of their tyres cost up to $100k. Now it is important to see the level of productivity an application can deliver. The benefits are already clear & compelling.

Every modern piece of truck has got transponders all over the place. That kicks in the IoT element. This enables us to track what it is doing by tracking the signals received. With AI and insights, what we can do with the data coming through is, collect and put them in a place. We can decide here is what I want to get the data or do something about it.

With AR, VR and MR, you render the whole application to how the user can best use it, with data and insights. For example, you could present the same information that you’re collecting via transponders to the truck drivers in a manner where he can see the whole environment around him. You can set it up, such that language is not a barrier. In India, for instance, truck drivers driving cross-country speak different languages. Irrespective of whatever language one speaks, they can all see an image, interpret & take decisions. Every driver knows what a boulder is. Or what are the factors that may damage the dumpster or damage the tyres or something else. Whilst sitting inside the dumpster, they may not be able to view everything through naked eye.

“Seeing the information presented through Virtual or Augmented reality enables him to make better decisions.”

Another way to grasp all this up – you see a control room can observe the movements of a dumpster. They receive the information from transponders and visualise the data and interpret the implications that arise from it. They can then come up with solutions like specific risk issues or actions that need to be taken. A team from the customer & Appearition has to plan this out.

In terms of Blockchain, it makes sure that a certain event, transaction or data, is stamped as authentic. It is not widely used yet. There are restrictions on its usage or application. But for transactions of high value, this technology not only gives you an experience but also makes the transaction very safe and auditable. It also facilitates to build a record as to who did what at exactly when. This can also act as an audit trail for any purpose required. It is a foul-proof way to keep track of things. The transaction can be financial or otherwise.

So that is how all the technologies can play a role in Digital Transformation. Often a combination of these technologies that answers / solves a business problem.

  1. What will be the road-map of early adapters vs cautious players?

Typically, early adapters are an organisation’s visionary. They are in the very senior position. Also, in a generational sense, say between gen X, gen Y or the middle aged people, there are several technology gaps. Kids born after 2000 basically grew up with screens. Just like millennials grew up with the PCs. Every time a new technology is introduced, you think of things in a very different way. For example, in my generation of baby boomers, , people would write text for a power point presentation. Whereas, these days, a presentation is far more experiential.

In an organisational context, the gap is often at thinking through the process change or adaption for an idea.  If the plan is not backed by experience or relevant subject matter expertise, it will fall through.

As an early adapter, the visionaries come up with ideas. The cautious players are the ones who go through the practical things. So, they go through factors like business use case, defining what will change, how will it work, the change management and integration part of it, how to get data out of organisational system that exists, make sure that the data is accurate, quality is good.

Early adapters are analytical thinkers/dreamers. Cautious people on the other hand, achieve dreamers’ dreams. This kcan take a very long time. Now, where an organisation is driven by a visionary, often, you get things moving simply because he has got an idea that he wants to make it happen. And he (CEO/COO) will tell somebody typically that, ‘look I just want to make it happen. Work as a team and make it happen’.

Facebook phenomenon

For an early adapter enterprise, if you get the vision right, you get a first mover advantage over others. For instance, the Facebook phenomenon. They have created an entirely new business. Whereas sometimes, early adapters who did not plan well have gone bust. Because, they have placed some bets that have gone awfully wrong. And this has sort of impacted their existing business, customers and whole the lot. Cautious players tend to be thoughtful followers. They let others experiment and use those learnings in their business. They try to keep their profitability high and ensure quality, risk management & repeatability, so thatcustomer engagement does not take a hit.

  1. In this process, how can an enterprise build its internal and external stakeholders’ digital IQ?

There are whole lot of methodologies. In my view really simple. The agenda very much is a COO/CFO/CIO/CMO/CPO idea. The CEO says this is what we need to do. The CMO then says, this is how we want to market it. This is the experience we want to provide. The CPO Says here is the culture or context in which I want my people to operate. Those are the three elements – the customers, the culture, the strategic direction and somewhere in between there is an elephant in the room, the digital space. Compliance, security, all those kinds of things. All this has to hang together be funded effectively and provide return to the investors, That is why you need a special type of CFO for the digital businesses. That is very important in terms of creating the digital IQ.

You drive the innovation, which is the business agenda. Secondly, you need to be agile. Agility is where you can own up to your mistakes quickly when needed and at a low cost.  The whole team, not just some champions  must work together on an agile manner. We need collaboration within the organisation and with the suppliers & customers. Within the compliance ecosystem the regulatory authority, and any number of agencies are there, because the laws haven’t caught up in Digital yet. And the next comes the partners. Because no one organisation can do everything by themselves. It is very, very important for the partners to work together. Again, look at what Appearition is doing. They work with a whole lot of partners to deliver what must be delivered. And, at another level, the IQ is built through great culture of innovation and risk taking.

The first question you ask is why are you doing it? What is the innovation? Why am I doing it? What difference will it make? And the ability to execute, in my mind is the other side of the equation. The CIO, the guy whom implements the technology. The CFO, the guy who checks out the money, burning millions of dollars, putting things at risk. Those kinds of functions become responsible of every action. So, the whole thing is a question of balance.

The ability to execute the vision is possibly the biggest challenge of the Exec team.

  1. What will the role of data analytics be in this revolution?

If you take the first thing that comes out in the digital world, it is data. There is so much data in every aspect of our life, every moment. We are being absolutely bombarded with data. Our memory spans have reduced. In today’s mindset, I don’t think people have the patience to read a booklet. This data is compressed and made consumable through AI and Analytics. This is turned into information. But then, to turn it into information, you need to know, what information you were after. You need to take the data in a certain way. From information, comes knowledge. Then you personalise it. Then you look at the information and say, I’ve read the report, what I’ve learnt out of the report is this, this and that. And then, beyond that comes very, very content specific, decisions.

For instance, if you are an insurance company and you want to know the information on who are the people who do not have an insurance and are most likely to become my customers? And if there are certain attributes that you identify, you may decide whether it is important or not and do something with it.

2/2 of his exclusive interview. Click here to read the first part.

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First Ever Unity Center of Excellence in Australia focused on Augmented Reality

First-of-its-kind partnership enables enterprise success with digital transformation

Melbourne & Singapore, April 4th, 2018 — Unity Technologies (​https://unity3d.com/​), creator of the world’s most widely used real-time development platform, and Appearition (http://appearition.com/), provider of augmented reality solutions for enterprises, today announced a partnership to launch the first ever Unity Center of Excellence (CoE) for enterprises in Australia. Corporations worldwide looking to introduce innovative solutions, now have an augmented reality-focused CoE as a resource to address corporate pain points.

“Since Unity’s inception, our mission has been to democratize development, solve hard problems and enable success. We’re excited to partner with Appearition because the company shares our passion through its dedication to the development of augmented reality solutions,” said Hubert Larenaudie, President APAC, Unity Technologies. “We hope corporations that are tackling issues with digital transformation benefit from the solutions and support from partners like Appearition who are using Unity’s technology to enable the success of enterprises.”

The Unity CoE highlights the enterprise demand and growth of augmented reality solutions and the move towards digital transformation. The partnership is a significant step forward for both companies enabling corporate digital transformation and fostering an ecosystem to encourage knowledge sharing of best practices.

“Appearition’s mission is to enable the success of others, a mission that we gladly share with Unity. We pride ourselves on building innovative products to help enterprises succeed,” said Vivek Aiyer, Founder and CEO of Appearition. “Appearition is delighted to partner with Unity to launch the first ever Center of Excellence in Australia. With our global presence, we are excited to continue to deliver end-to-end-deployment through the entire business technology lifecycle.”

About Appearition

Appearition was established with the vision to enable its customers’ success by developing and deploying Virtual Reality (VR) and Augmented Reality (AR) software solutions across verticals. Over the years, Appearition has developed and constantly improved what it calls “Green Spot Process” for digital transformation projects, to deliver and obtain user acceptance of the proposed solutions. On a more technical front, a proprietary, cloud based platform, Enterprise Management System (EMS), has specifically been designed for the B2B and B2B2C segments. The EMS features a state-of-the-art SDK as well as an API to connect to multiple data sources and make developers’ lives easier. It ultimately delivers dynamic and personalized experiences in AR and/or VR environments in real-time. Appearition’s team of global experts in their respective fields, share the ambition to be the leading supplier of immersive technologies and services to the global market. A dedicated, in-house R/D team operates out of Melbourne and entertains various international research partnerships with leading universities. Appearition is headquartered in Melbourne, Australia with offices in the US, as well as in India. Opening of additional global offices to be announced later this year.

For more information, visit www.appearition.com.

About Unity Technologies

Unity is the creator of the world’s most widely-used real-time 3D development platform, giving developers around the world the tools to create rich, interactive 2D, 3D, VR and AR experiences. The company’s 500+ person engineering team keeps Unity at the bleeding edge of technology by working alongside partners such as Google, Facebook, Oculus and Microsoft to ensure optimized support for the latest releases and platforms. Games and experiences made with Unity have reached 3 billion devices worldwide and were installed more than 24 billion times in the last 12 months. Unity’s renowned flexibility gives developers the power to target and optimize their creations for Unity employs an “write once, publish everywhere” approach, enabling developers to target 25+ platforms including Xbox One, PlayStation 4, Gameroom (Facebook), SteamVR (PC & Mac), Oculus, PSVR, Gear VR, HoloLens, ARKit (Apple), ARCore (Google) and more. Unity also offers solutions and services for connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification.

For more information, visit www.unity3d.com and to see the latest games and experiences created in Unity, go to https://unity.com/madewith.

To know more about the Centre of Excellence, visit https://unity3d.com/coe/appearition.

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The future of the print industry: Linking the Physical and the Digital

 

The world is sitting on the cusp of the 4th Industrial Revolution (4IR) – changing how industries operate, bringing greater automation and accuracy to a variety of business processes.

 

In this series, we will explore how 4IR is going to affect the industries of our clients, and how we believe the right strategy can empower you to embrace the inevitable.

 

First up: The future of the print industry.

 

Forbes article: Why everyone must get ready for the 4th Industrial Revolution

 

 

Print article image 3

 

[av_dropcap1] How is the future of the print industry turning into a reality around you?[/av_dropcap1]

 

In the last few years, we have seen a proliferation of small and start up label printers leading to increased competition. Good digital presses cost little more than US$45,000 – not a laughable sum, but certainly more than affordable for entrepreneurs with the right idea.

 

Meanwhile in emerging regions, larger multinational corporations are expanding operations and establishing themselves as they navigate the pricing politics of new territories.

 

The LaManna Alliance projects that “In 2017, you should be pushing 20-30% growth rate. Otherwise, you’re lagging.”

 

We recently visited PacPrint 2017, the region’s “premier show for print, sign, display and graphic communications” and with over 150 exhibitors and a rumored 15-20 million dollars in sales taking place on the event floor, it’s understandable that key players in the industry are looking to shake things up and keep this momentum going.

Quick Link: Our CEO, Vivek Aiyer, recently spoke of trust and the Designer Enterprise

 

[av_dropcap1]What are some challenges faced by the industry given this success?[/av_dropcap1]

Print article image 2

How can the future of the print industry be populated with millennials Generation Y and eventually, Generation Z?

Ageing workforce: The growth of the digital industry has meant that younger, computer-literate and tech-savvy employees have been more inclined towards seeking employment outside the print industry.

Companies are increasingly realizing the need to standardize onto the one platform helps with strategic alignment across business systems and broader business processes.

Standardization, Centralization & Flexibility: Most companies in this space have different systems and machines through acquisitions or then, as with most large organizations, inherited implementations of legacy software. These, in turn lead to errors in compliance, alignment, downtime and ultimately, inefficiencies.

How can we prepare audiences for these technologies, bearing in mind that innovation doesn’t always come cheap?

Active & Intelligent Packaging (A&IP): When it comes to product security, authentication and even preservation to some extent, A&IP will grow increasingly commonplace around us. It certainly seems like these technologies for a part of the future of the print industry.

Clients now require “relationships” with “partners” – as compared to “services” from “suppliers – and this is unavoidable!

The vendor/client relationship: Clients of all sizes are becoming increasingly demanding of one-on-one service. The fact of the matter is that there are a number of players who can top quality service, and price competition isn’t the only factor anymore.

 

Previous post: Customer Experience is all about Managing Relationships

Previous post: Culture of Trust – How does your customer feel?

 

[av_dropcap1]How does a digital transformation lead to the future of the print industry?[/av_dropcap1]

Tech-driven process/information management & workflow tools

Have systems set up for verification of jobs, improved reporting and integrated with management tools. Enable remote access of presses – improving efficiency as the press process becomes more computerized. Tech processes can also improve internal processes and stock ordering and tracking. Clients (or Partners) with their increased expectations can now be empowered to track their orders through all stages of production.

 

Customer/Client/Partner engagement & New business

Technology proliferation has led to a variety of methods to increase and improve engagement. For example, QR codes, NFC, RFID, Augmented Reality and randomized designs. Understanding how these technologies serve well as data collection points and having them integrated into information managements systems help track interaction and build insight. In addition, improved traceability and big data enable the client relationship evolve into one of consulting – and partnering for growth and offering unique and individualized experiences.

 

Print article image 5

 

[av_dropcap1]“Labelprinter 4.0” – Digital transformation & change management [/av_dropcap1]

 

On the outset – it all seems tremendously exciting and simple. But that is the fallacy of innovation. Installing systems doesn’t just mean clicking one button – it includes change management. Upgrading machinery isn’t just reinstalling software – sometimes it’s training staff who are afraid of failing (or trying). Terms like myopia and pain avoidance are a lot more real than the buzzwords they are dismissed to be sometimes.

 

Opportunities like bundling print and digital ad sales to push greater RoI sounds great, but how does that mean the adsales team needs to be re-structured? For example, having a sales team that also possesses analytical skills and understands programmatic sales becomes critical. In such scenarios – if that’s the preferred mode of linking digital to physical – then print companies must understand marketing requirements, more so than before – as these multimedia experiences reach out to audiences with more targeted accuracy than ever before.

 

[av_dropcap1] How can we help?[/av_dropcap1]

 

Innovation is no longer “nice-to-have” but that’s not to say it’s something to jump into. The key remains identifying a larger strategy that can assist with the growth of the clients you work with. Adding value to the labels and packaging produced, but also understanding how these products are being disbursed and the user experience of the final consumer.

 

At Appearition, we understand that the print industry has traditionally operated within certain models – for example, buying hardware outright or leasing systems for slow and steady returns. Crossing the chasm of technology is one that isn’t so simple. Our goal is to enable others success – and finding the neutral state of partnership so we can all grow together. We look forward to hearing from you.

 

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