This is What the Future Could Look Like…

Still wondering how augmented reality could work in day to day life? You’re not alone.

Watch this brilliantly futuristic video for snapshot into what life could be like in years to come.

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3 Amazing Augmented Reality Ads

Augmented reality ads is fast-becoming one of the most popular advertising tools at a brand or agency’s disposal. With augmented reality proving to boost customer engagement and over 22% of the world’s population owning a smartphone, augmented reality is the perfect route for advertising to take.

Augmented reality, by its definition, gives brands the opportunity to integrate the digital world with the real world, which appeals to everybody from younger tech-lovers – bored of traditional advertising methods, to an older generation engaged by its great visual appeal.

Here are some brands that have utilised augmented reality in their advertising already:

Pepsi Unbelievable Bus Shelter

Pepsi took on London with this branded adventure on New Oxford Street. Pepsi took an average looking, busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by.

A video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. From meteorites and extra-terrestrials to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi is a bit of branded fun.

Into the Storm

Similar to the Pepsi ad mentioned above, this ‘Into The Storm’ Augmented Reality Ad is made by the same guys. The ad streams a live feed of the road in-front of the AdShell through to passers-by on the other side. At first glance, it looks surreal and almost normal, that is, until the Augmented Reality part kicks in and starts to shoot lightning bolts, create tornados and other weather effects that look like they are happening right up that road in-front of their eyes!

Kit Kat – Times of India

This Kit Kat advert provided a bit of Android interactivity for readers of The Times of India, India’s most-read English newspaper.

The Artvertiser

This is a software platform that replaces advertisements with art in real time. Although first started in 2008 this is a fairly new, exciting way of advertising.

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Read more here about how to use augmented reality in your advertising and whether it’s beneficial for your business.



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Augmented Reality – The 8th Mass Medium

We love this engaging and educational TEDx Talk by Tomi Ahonen that demonstrates some of the latest thinking and explains why augmented reality will literally change the way that we look at the world.

Some of the facts and predictions might surprise you!

Tomi Ahonen was rated the most influential expert in mobile by Forbes in January 2012. He released his twelfth book in 2011 and is the most published author in the mobile industry. A widely respected figure in the industry, Tomi is referenced in over 120 books.



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Augmented Reality in Console Gaming – The Immersive Experience

There are constant speculations about the future of augmented reality – how and where can it be used? Many brands and businesses are beginning to utilise the technology to engage customers and increase sales. People are catching on to the fact that any company, irrespective of their size, can develop new augmented reality products to change the world as we see it today.

But where’s augmented reality’s place in a world that’s already very different… the realms of gaming

Immediately, it seems apparent that augmented reality and gaming are a perfect fit. Gamers want an immersive, engaging experience that augmented reality is well equipped to provide.
The first console game to feature AR technology was The Eye of Judgment for PS3 back in 2006. The game used the console’s PSEye camera to gather real-world images and read the coded information on small physical trading cards.

What will the future of gaming look like?

If you listen to EverQuest studio Sony Online Entertainment’s development director, virtual reality and augmented reality experiences are it.

“VR and AR are things that I personally am extremely excited about. I honestly think that’s the future of gaming,” David Georgeson told IGN.

Earlier this year Sony officially announced its virtual reality head-mounted display Project Morpheus, which features a 1080p display and a 90 degree field of view. So far details are limited but it is expected to be less expensive than Oculus Rift, and not due to be released in 2014.

Microsoft, makers of the Xbox, are also currently developing an unspecified VR/AR offering.

Aside from a few tech demos, Sony is yet to announce any games that will officially support Project Morpheus. However, Georgeson hinted that we could see Project Morpheus support for future SOE games down the road.

SOE is currently working on EverQuest Next and EverQuest Next Landmark.

Until then…

Until an immersive AR gaming experience arrives, there are gaming apps like DroidShooting to keep you busy. DroidShooting is a simple shooter game which lets you interact with your surroundings in real-time – a demonstration of possibilities for such a gameplay concept.


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Is Augmented Reality the future of education?

Augmented reality is here to stay and there are endless ways of incorporating AR into daily life.
Over 20 years ago we would watch films like Robocop featuring futuristic head mounted display units, projecting superimposed graphics and text and think it was amazing. But interactivity isn’t just for Hollywood now. These days, real-world AR technology has that level of sophistication.

AR apps can mix graphic elements (3D, Video, text, etc.) with live video footage to create a unique user experience. And with the advancement of products like Google Glass, the digital visor is now almost a reality!

So how else can we use Augmented Reality?

Now personal computing has become more efficient and even more accessible with the invention of products like smartphones and tablet computers, the iPad in particular is proving to be useful in many ways. The intuitive interface of the iPad has made them easy for children to use, so it should be no surprise that teachers have now embraced the use of iPads in education.

The iPad in the classroom brings education to life. Children have endless access to valuable information such as the dictionary, thesaurus, and textbooks which previously were only available in print. Not only does the digital format mean that material is now constantly up to date, easily carried around and accessed, but the interactive technology makes learning more engaging and memorable. Great news for teachers everywhere! Tools such as audio and video recorders can change the way that learning takes place and homework is completed.

How can we use AR to help children learn?

There are a few examples of apps which have been developed for educational technology including:

Fetch! Lunch Rush! This app is a great use of augmented reality to make mathematics fun for young students. This free iPhone/iPad app was developed with the purpose of getting kids moving about a room in search of numbers. Students read the arithmetic problem on the app then search out the correct answer. When they think they have found the right number they scan it with their iPhones or iPads to find out if they are correct or not.

Star & Planet Finder The free version of this app enables you to locate the planets and stars in the night sky through your iPhone or iPad. To use the app, choose the planet or constellation you want to find from the list provided. Star & Planet Finder will then give you the directions to move your iPhone or iPad until you can see the planet that you’re looking for through the camera display. With the paid version of the app you can add lists of constellations, lists of satellites, and lists of brightest stars to the app.

Though the digital world might be crucial for future generations as they grow up, they should never forget that the importance of the real world. Maintaining a balance between both would be a wise message to teach for our kids, which luckily is easier than ever with augmented reality.

If you’re looking to develop an educational app contact Appearition to talk about an augmented reality solution.



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