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Young AR creators: Appearition’s workshop for school kids

Industry 4.0 is redefining the future of work. Technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Robotics are changing the future ways of working. For today’s students, it is vital to understand how these technologies work, for they are the future workforce, who are set to engage with these technologies.

We at Appearition believe that it is important to shape the thoughts of these future workers. As a part of our EdTech outreach series, Brendan and Arindam from our team conducted a workshop for school students in partnership with Real Time Learning (RTL). RTL is a social enterprise that provides students with the opportunity to learn from industrial partners.

Brendan and Arindam enabled the students to understand the basics of AR technology and its application in the industry. Using 8AR platform, the students got to create their own AR experience. Luke Kerr, Programme Director of RTL feels it is important for students at a young age to get an appreciation for how quickly things change. ‘Students in school are exploring AR content but very few have the opportunity to develop and create content. With an industry partner, it is so good for students to hear of the different use cases that the companies are partnering with their customers. This helps our students think more creatively on how they could use AR in the future,’ he adds.

Overheard at the workshop, a conversation between 14-year-old Gemma and 12-year old Ethan:

Gemma: ‘I thought AR technology would be like Tony Stark’s visor. This is actually very simple to use.’

Ethan: ‘Look, Gemma. I created my own AR experience using 8AR. Scan this image of my wallpaper and see what happens.’

(Gemma scans)

‘Nice! I wish we can scan all our favourite images to trigger an experience.’

‘If we can augment 3D overlay onto physical things, we can look at an image of an engine and see all the different components of how it works and instructions on how to build all the components into an engine. Using an AR headset, we can see the instructions alongside our actual work in progress in real time.’

Ethan: ‘When Brendan and Arindam showed us some demos, I realised that AR will help train people to do risky things. If they fail, they won’t hurt themselves whilst training!’

Students pick-up the ropes of technology faster than we imagine. Within an hour, Gemma and Ethan understood the enterprise application of the technology and how AR can impact workflow.

Appearition along with EdTech champions like RTL are making students future ready, one step at a time! True to our motto, enabling these students to succeed at creating their own AR experience made our day. We are already looking forward to hosting the next set of students!

The Oodl story

Impressive Advertising is a leading advertising and branding enterprise, based out of Adelaide, Australia.  They produce print, online, video and audio advertisements and campaigns for their clients.

Advertisements are of many forms these days. From simple print ads to social media campaigns, there are plethora of brands targeting the consumers. However, today’s audience prefer more visuals, concise and innovative ads. An ad these days is not just consumed, but shared, liked and discussed about on social networking sites, more often than before. This form of ad consumption has paved way for more innovative presentation.

Adapting to changes in Digital Transformation has been the order of ad campaigns in the last decade. If everyone is doing the same, how does one stand out?

Met with one such need for innovation, Impressive Advertising decided to improvise using Augmented Reality (AR). The idea was to bring an image to life by augmenting it. Thereby, enabling the best of both mediums for a campaign – print and mobile.

Oodl it

Generally, while skimming through ads, extensions or teasers grabs one’s attention. Bearing that in mind, the team used Appearition’s 8AR platform to create an image recognition app called Oodl.

Oodl is an image recognition browser tool, delivering informative and relatable content embedded in everyday surroundings.

The Oodl app cloud technology allows one to visualise digital information in a completely new way, taking you from a one-dimensional experience into a whole new world of exciting discoveries.

A holistic AR experience

To build their audience engagement goals they have produced adverts that include AR experiences throughout, created full page Oodl experience newspaper adverts and produced promotional card campaigns to entice consumers to download the app.

These posters and ad campaigns contain the Oodl icon, which when scanned through the app projects augmented information.

AR allows us to create computer-generated enhancements in video or animation atop of existing reality which is very exciting, says Trevor Worley, Managing Director, Impressive Advertising.

The 8AR platform

8AR is a SaaS based platform, therefore is highly extensible and can be easily customized and monetized. It does not require any coding, making it easy for enterprise to augment.

Customer response

We expect Oodl to develop in AR as it has easier consumer reach, i.e. anyone with a smartphone, says the team.  The UI designed is simple and attractive. Upon logging in and scanning an object, there is an auto-pop video and further information that appear alongside.

Customer response to the Oodl AR/VR feature app has always been met with a ‘wow’ beams the team. “AR market is where we see Oodl developing as AR is less intrusive and is accessible to every person that has a smart phone. It allows us to create computer-generated enhancements in video or animation atop of existing reality which is very exciting,” adds Trevor.

As more and more media options developed, Impressive Advertising was looking to combine the best of all worlds and found the answer in AR.

 

Stand out with AR. Get in touch with us to know more about launching your own 8AR platform!