Strategic Technology Trend for 2018: Immersive Experience

Deeptha Sreedhar

Deeptha Sreedhar

I’m a Chennai-based Writer and Journalist. I handle the Digital Content for Appearition. My super-cool colleagues design, innovate and create magic in Augmented Reality, Virtual Reality and Mixed Reality. I use this space to present their magic in text. When I am not editing or scouring for story ideas one bit before hell breaks loose, I enjoy reading crime-fiction books and watching similar television series, do a bit of experimental cooking and some travel to wherever my bank balance supports upon paying all bills.
Deeptha Sreedhar

Latest posts by Deeptha Sreedhar (see all)

A peek into some of the trends that Gartner has identified for 2018:

Almost two decades since the millennium, the evolution of intelligent technology has reached a stage where Augmented and Virtual Reality has become accessible reality.

AR/VR/MR boom

AI is set to feature on all digital platforms, apps or device this year, a trend that saw a boom last year.

AR/VR acts as the merger for multiple stand-alone technological things to an immersive technology, using the best of both worlds. Along with some conversational platforms, AR, VR, and MR will bring a fundamental shift to user experience, resulting in an immersive experience.

For example: From ‘Googling’ on specific information manually to just scanning an object and getting complete information on the object in front of us.

Appearition adds the ‘human’ element to AR/VR. ‘VR will change the way we shop, travel, learn and even create an informative platform in healthcare. AR/VR will create an immersive brand awareness changing the way businesses market,’ says Vivek Aiyer, Founder and CEO, Appearition.

Intelligent Apps and Analytics

AI will run unobtrusively in the background of many familiar application categories while giving rise to entirely new ones, predicts Gartner. For example, AR combined with analytics in a machine/app automates data preparation, insight to share with a broad business user and operational workers.

Digital Twin

These twins are digital ‘soft-copies’ of a real-world entity or system. A Gartner study says, with an estimated 21 billion connected sensors and endpoints by 2020, digital twins will exist for billions of things in the near future.

This aspect of technology will come in handy while studying or manufacturing heavy machinery, construction and to a great extent in healthcare. By overlaying digitally-created content into real-world environment, it enables everyone to view a replica of the project and sharing an almost-actual insight.

For example, Digital Twins can be created for an internal organ, so that one can view exactly where and what procedure they are expected to go through medically.

 

Watch this space for exciting AR/VR/MR/AI related content!

 

Reference: Gartner – Top Tech trends for 2018