Rebecca Minkoff Connected Store
Opened in 2014, the Rebecca Minkoff Connected Store expanded on the fitting room experience, providing customers with a wide array of brand content related to their personal preferences, giving them stylist tips and allowing them to book one-on- one stylist sessions with touch-screen mirrors. Customers are also able to change lighting settings – from “Default Average” to “Brooklyn Morning” and “SoHo after Dark” – and with the help of RFID chips, customers can call for items in different colours or sizes without having to leave the room.
Tommy Hilfiger VR runway
Further integrating the everyday shopping experience with the glamour of runway shows, Tommy Hilfiger added Samsung GearVR headsets to its arsenal in October 2015. These headsets immersed customers in a 360-degree video filmed from a prime location right next to the runway at the Park Avenue Armory in New York.
Sephora “Beauty Board”
Moving from fashion to cosmetics, Sephora launched a new retail model at its store in San Francisco which opened in November 2015. Drawing inspiration from YouTube make-up tutorials, Sephora’s “Beauty Workshop” gives customers (up to 12 at one go) the opportunity to follow tutorial videos using the actual cosmetics featured in them, with Sephora staff on hand to provide expert tips. On the digital “Beauty Board” at each station in the workshop area, customers can search for products based on their skin tone and hair texture.
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Source: Vogue UK, NY times