IAMAI – Augmented and Virtual Reality committee

Deeptha Sreedhar

Deeptha Sreedhar

I’m a Chennai-based Writer and Journalist. I handle the Digital Content for Appearition. My super-cool colleagues design, innovate and create magic in Augmented Reality, Virtual Reality and Mixed Reality. I use this space to present their magic in text. When I am not editing or scouring for story ideas one bit before hell breaks loose, I enjoy reading crime-fiction books and watching similar television series, do a bit of experimental cooking and some travel to wherever my bank balance supports upon paying all bills.
Deeptha Sreedhar

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The Internet and Mobile Association of India (IAMAI) recently formed an industrial expert committee to develop and promote immersive technologies – Augmented Reality (AR) and Virtual Reality (VR) ecosystem in India.

‘The committee was formed to identify opportunities and challenges to help India’s AR/VR ecosystem, in partnership with government, industry and startups,’ says Kalyan Biswas, Associate Vice President, IAMAI.

This initiative will help to promote the fast-growing technology to drive economic growth, jobs and skill development in the country.

The committee is chaired by Namrita Mahindro, Senior General Manager, – Digital Transformation, Mahindra Group and co-chaired by Satyajeet Singh, Head –Strategic Product Partnership, India & South Asia, Facebook.

Committee’s agenda:

While speaking to Appearition about the committee’s plans, Biswas said they aim to:

–    nurture India’s AR/VR technology and talent ecosystem, particularly, skill development

–    engage with business, industry and government to evangelise acceptance of the technology

–    help drive training workshops, to familiarise potential users with technology and build use cases in key sectors

‘Currently, we have formed two sub-groups of 4-5 members each. The sub-groups would help in planning and guide IAMAI in executing the plan as agreed by the committee, building Ecosystem and help in the interaction with Government,’ explains Biswas.

The Indian AR-VR market is set to grow at a compound annual rate of 76% in the next five years. [1] With immersive technologies redefining the future of the workplace, such a committee with an agenda to drive the adoption is a welcome move.

Source: [1] https://bit.ly/2OZdrTj