Innovation and Augmented Reality

Innovation and Augmented Reality is driven by creativity and fed by knowledge. Without taking risks and altering routines, we stick only to what we know, stagnate as a result. Creativity is founded in inspiration and expresses what we have learned. If to learn is through making mistakes, it is important to let go of the fear of failing and have an open mind. And who knows, an accidents can lead to discovery, like when the founder of Kellogg’s left his wheat sitting out and found them flaky and crunchy – giving us Kellogg’s corn flakes!

Here’s how I see innovation: Whether in business organizations or rebuilding relationships with family or friends. When I came across a problem or something that could be done better, that is innovation coming alive. My process begins with brainstorming as many ideas I can think of. Secondly, I plan the idea and how I could go about implementing it. Finally, action – and testing it out to see if it works. If it doesn’t work, always remember to try the other ideas! It might sound simple, but that’s one of the ways to do it. With the help of great World Wide Web, the information out there are limitless, in my opinion.

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The biggest tool in innovation today is the internet. Innovation projects are booming more and more these years. Personally, I get more messages through online apps than regular SMS, for instance through Whatsapp, Facebook Messenger or Snapchat. Of these, Snapchat is probably the social media platform that promotes augmented reality faster than any other social media platforms. The app uses filters that transform faces to animal ears or scary faces and it is becoming one of the most popular use with youngsters. One other thing that is popular these days, is the Pokemon Go game. Pokemon is a Japanese game where players have to catch Pokemon creatures and teach them to battle. The game was popular in the beginning of 2000 and played using physical cards. The Pokemon Company released a modernized Pokemon game on a smart phone, and called it Pokemon Go. The game is located based augmented reality mobile game. Within three days after being released it was the most downloaded app in the US.

Augmented reality was first mentioned in 1901 by the author who wrote The Wonderful Wizard of Oz. He had an idea of an electronic display that overlays data onto life, naming it ‘character marker’. But the term Augmented Reality was attributed first time in 1990 by a former Boeing researcher Thomas P. Caudell. Today, augmented reality is being more used in exhibitions, galleries or a simple guide through a city by using an app on your smartphone. And of course in games and social media too!

 

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Deeptha Sreedhar

Deeptha Sreedhar

I’m a Chennai-based Writer and Journalist. I handle the Digital Content for Appearition. My super-cool colleagues design, innovate and create magic in Augmented Reality, Virtual Reality and Mixed Reality. I use this space to present their magic in text. When I am not editing or scouring for story ideas one bit before hell breaks loose, I enjoy reading crime-fiction books and watching similar television series, do a bit of experimental cooking and some travel to wherever my bank balance supports upon paying all bills.
Deeptha Sreedhar