Augmented World Expo 2017

Augmented World Expo 2017 was an amazing learning experience with some exciting talks on what the various realities (Augmented Reality, Virtual Reality, Mixed Reality, X-Reality) hold in store for the generations to come. My experience at Augmented World Expo started with a long registration line that snaked its way inside and then outside the building making me think of a time when this would be a thing of the past and Augmented Reality will most likely have a lot to contribute to it.

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I was very interested in the WORK track where there were some very interesting topics on AR / VR in the workplace. Starting with a good insight into the status of Augmented Reality in the enterprise ecosystem and how this can be improved by the executive director of AREA. Juergen Lumera gave us a great insight into how Bosch is taking up single pain points and improving the entire process to provide a great customer experience.

My CEO Vivek Aiyer of Appearition gave a very energetic talk on Designer Enterprises and how our real world experiences can provide insights into how we should work together, collaborate and look at Augmented Reality as a technology but how it can solve problems to enable others success.

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The day was well spent learning from the experiences of Sam George from Cisco on Augmented Reality in Hardware Product Documentation, Ken Fast on the learnings from wiring during shipbuilding, Paul Davies on the practical uses of Augmented Reality in Boeing and many more some of my key observations and takeaways were

  • AR / VR / MR from a technology perspective has improved immensely over the last year
  • A step by step approach to use existing content and slowly create change rather than the big bang approach will go a long way to improve usage
  • The devices we use to bring the benefits and seamlessly integrate its usefulness into our lives is still at its infancy.
  • An end to end seamless solution is what is lacking and can be brought together by collaboration across solution providers, partners, vendors, customers and end users.
  • Sustaining and being end user empathy focused will get you to the rainbow at the end of the storm.

Screen Shot 2017-06-10 at 12.19.00 amAn inspiring talk and challenge by Nick Vujicic Attitude is Altitude: Challenging the VR/AR Community to Help Transform Lives is a must watch. I got introduced to AR / VR during the last Augmented World Expo 2016 conference and it has been an amazing journey seeing and understanding the strides and the potential of Augmented Reality over the last year.

The change and the positive impact this can have on our lives is truly amazing. I see this going from a buzzword to being a need where people do not see it as a technology but are using it as part of their day to day activities. The evolution of search is moving towards an era where the real world location, visual, audio and surrounding conditions can be used to meaningfully provide information where, when, how and to whom it is required further levelling the information playing field which was revolutionised by Google Search in 1999.

With that I will leave you with a few memories from the AR / VR playground which had some cool experiences from the future of art, gaming, relaxation and meditation followed by a few memories from the expo.

By Prashanth Jeevan

News: AWE2016

Inside AR

Appearition (Certified Metaio Developer) will be attending InsideAR.  If you would like to attend and take advantage of our VIP Partner discount offer please contact us.

Inside AR is the premier Augmented Reality event for industry leaders, tech companies and brands alike.
Hosted by Metaio — the world’s leading AR company for over a decade — InsideAR brings together all innovators and stakeholders in the field of Augmented Reality. Whether you are seeking a comprehensive introduction to Augmented Reality, technical insight from leading computer visionaries, or inspiration from the latest and greatest AR applications, InsideAR is the epicenter of the rapidly growing world of Augmented Reality.

About Appearition Pty Ltd

We are a technology company that focuses on creating cutting edge augmented reality solutions for your organisation. Our services are comprehensive. We work with our clients to design augmented reality strategies to maximise your products or services and foster meaningful engagement.
As dynamic augmented reality solution providers, we see the world through a unique lens. We help your audiences do the same. Appearition harnesses ground-breaking augmented reality technology – the kind that lets users of a smartphone, tablet or other handheld device capture a product, object or location. Then we augment the onscreen view with video, sound or 3D graphics, to unlock bold new ways for consumers to interact with their world. For more information visit 


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Augmented World Expo™ (AWE 2015)

Appearition will be attending Augmented World Expo™ (AWE) 8-10 June in California.

Augmented World Expo™ (AWE) is the world’s largest conference and expo for professionals focused on making the world more interactive – featuring technologies such as Augmented Reality, Wearable Computing, Smart Glasses, Gesture and Sensors devices, and The Internet of Things.

Now in its 6th year, AWE 2015 is poised to set a new record with 3000 CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and high-level press.


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