Entries by Siva Rajan

Designing Intitutive UX for AR

Introduction The AR (Augmented Reality) technology is constantly improving with a host of new technologies like big data, machine-learning, IOT, Artificial intelligence, etc. The digital experience has been radically transformed by coalescing the physical and digital worlds, where the user interface has extended beyond the screen with a flexible immersion level. Jared Spool famously wrote […]

Augmented Reality for Retail and Marketing

Retail and Marketing sectors have reached a tipping point in 2018 for innovation with new technologies. That’s where this Info graphic can help – all the key data relating to Immersive Technologies in the Retail and Marketing sectors.