Entries by Appearition Blogger

Augmented Reality & Virtual Reality in Rio Olympics 2016

We’ve come a long way from television broadcasts of sporting events where inclement weather, bad lighting or overexposure often resulted in dull, poor quality images. We now enjoy crisp, crystal clear footage of our favourite sporting events, on demand, in high definition. With innovations in technology, the viewing experience of watching a sports broadcast is becoming increasingly just that, […]

Wearable technology to win

There has been speculation about whether wearable technology gave English Premier League (EPL) team Leicester City the edge it needed to win the Premier League last year. This is especially impressive, considering that the season prior, and the ten years before that, Leicester City was not even in the Premier League to begin with. They […]

Staff blog: Silicon (something)

In the tech-world, there is little one can do to avoid constant references to Silicon Valley. My initial research provided little insight, so I turned to a colleague in pursuit of clarity. In typical tech-marketing fashion, he spared no word or phrase, providing me with a detailed insight into his understanding of the term. Still […]

Change management

Change is constant. With innovations in technology, changes in markets and methodologies, the corporate landscape is constantly evolving. It only makes sense that business adapt to these changes or get left behind. Indeed, the business that adapt the quickest often carve out a competitive edge for themselves, while the ones mired in the inertia of the old ways, […]

Innovation and Augmented Reality

Innovation and Augmented Reality is driven by creativity and fed by knowledge. Without taking risks and altering routines, we stick only to what we know, stagnate as a result. Creativity is founded in inspiration and expresses what we have learned. If to learn is through making mistakes, it is important to let go of the […]

Staff blog: Brief history of Greenlands’ technology

My knowledge in technology have been limited most of my life. I’m a proud Inuit who is born and grew up in Nuuk, Greenland. My passion for traveling has led me to Melbourne, Australia end of 2015, and eventually started working for Appearition Pty Ltd. The technology I followed was the one happening at home. […]

Staff blog: Matchmakers: AR/VR and Fintech

In Finance, time is money. Real-time is real money – therefore offering real-time user experiences (UX) creates new market dynamics. Both Augmented Reality and Virtual Reality are technologies, at the cusp of explosive take-off for wider engagement and adoption. This creates the possibilities for reactive frameworks, streaming, standard data format – catering even for differentials; […]

Staff blog: Come fly with me

Written by: Marcelo Silva The 360 Fly is a 360-degree camera and it may be one of best consumer 360 cameras yet. Its extensive features make it easy and safe to use, no matter your skill level. The fact that it’s shockproof and waterproof makes it an easy choice over its competitors. It’s rock solid […]

Staff blog: Using Augmented Reality Advertising to Drive Traffic

Written by: Andrew Erpelding I’ve often wondered if other marketers look at a product and contemplate how they would position or drive traffic differently; as though marketing teams roam past marketing collateral and understand the way it is positioned and look for improvements. Driving an integrated marketing campaign involves so many different pieces, that marketers […]

Office move

Appearition Pty Ltd Australian headquarters has now moved from its calm and nature filled location at Victoria Parade to the busy and bustling Queen Street in the Melbourne CBD. Continuing our award winning service, we hope the move will bring more energy and inspiration for much greater success! You can find us at level 2, […]