Entries by Deeptha Sreedhar

Six applications of AR in Manufacturing

Manufacturing, generally, is a highly skilled and elaborate process. This leaves very little room for trial, testing and error rectification. Augmented Reality has proven to eliminate these three across various manufacturing processes. A look at some process enhancements in this field: Assembly This process involves putting together several hundred or thousands of components as per […]

“Brand managers need to think differently when it comes to AR”

Vivek Aiyer, Founder, CEO of Appearition, shares his viewpoints on the application of augmented reality (AR) solutions in the OOH space in an exclusive interview with Outdoor Asia’s Rajiv Raghunath. Edited excerpts: Augmented Reality (AR)/ Virtual Reality (VR) technologies are not new to the Indian market. Yet, it has taken a long while for these […]

Best Augmented Travel Apps to use On The Go

Augmented reality technology has already proven immensely successful in the realm of gaming and entertainment. It’s also made forays into industries such as defence and the military. But it doesn’t stop there. AR is making some interesting inroads into the industries of transportation and tourism through more augmented travel apps. Related post: What is Augmented Reality? […]

Immersive Technologies – Museum visits made interesting

We have seen that use of immersive technologies enhances productivity, aids emergency response situations, makes education interactive and simplifies shopping. Augmented Reality and museum visits – sounds like chalk and cheese isn’t it? Well, it no longer is. Several museums across the globe have successfully incorporated Augmented and Virtual Reality in their channels. Museums have […]

AR-VR in Retail: More than just a tool for marketing

Highlights of the Retail Trends Vol 2 of Deloitte Augmented Reality (AR) and Virtual Reality (VR) have proved their ability to enhance processes across industry verticals. They’ve proven to reduce errors, prevent mistakes and increase productivity. However, perception of these technologies in the retail space has always been a marketing tool. Let’s look at the […]

How AR will change the face of Retail and Advertising

Sarmistha Banerjee, Head of Solutions, Appearition talks on AR in Retail & Advertising, brand building and the future of ads: Retail is a very competitive industry. How can one survive the cut-throat competition? (Especially in today’s time when an idea/product can spread easily, how does one manage to retain the unique selling point?) There is […]

The Oodl story

Impressive Advertising is a leading advertising and branding enterprise, based out of Adelaide, Australia.  They produce print, online, video and audio advertisements and campaigns for their clients. Advertisements are of many forms these days. From simple print ads to social media campaigns, there are plethora of brands targeting the consumers. However, today’s audience prefer more […]

Augmented Reality – The future of retail industry

Home delivery, telephone order and e-commerce. What do these things have in common? They changed the way we shopped. Introduction of these technology/ideas, enhanced our shopping process. Similarly, Augmented Reality (AR) is set to alter the face of retail industry. AR is highly scalable and has multiple uses across this industry. A look at some […]

The possibilities that AR can bring to Field Service

Vivek Aiyer, Founder and CEO of Appearition talks on how AR can impact Field Service: What sort of structural easing will AR/VR bring to Field Service (FS)? Augmented Reality (AR) and Virtual Reality (VR) are technoloies that can be used to enhance existing processes. I see a few aspects how AR/VR can enhance FS process: […]

The Role of Management in the Changing Paradigms in Service

A look at the highlights of 2017 USA Field Service Benchmark Report: Technology and Digital Transformation continues to shape the service industry. Most of the respondents said, their strategy was ‘mobile first’. Growing emphasis on mobiles and abundance of data is enabling organisations to focus on mobile technology and transformation.  Key take-aways from the report […]

AR and VR the next big thing in the industry

Augmented Reality (AR) and Virtual Reality (VR) are often believed to provide digital and off-field technology solutions. Generally, they are perceived as a tool for marketing, digital branding, audience engagement, education, retail promotion etc. AR and VR can be used in several sectors and context from manufacturing to fire and safety operations. Yes, AR and […]

AR AND DIGITAL TRANSFORMATION

Mark Sage, Director of Augmented Reality for Enterprise Alliance (AREA), spoke to us about the Enterprise Augmented Reality market, Digital Transformation trends and more: With a focus on creating value and ROI for AREA members, Mark Sage’s goal is to develop a robust and active ecosystem for AR. His background includes a strong interest in […]

Benefits of Immersive Technology in Education

In the past few years, many new types of technologies have emerged to help us embrace new ways to learn, view content and interact with it. By consequences, existing technologies and techniques are getting reviewed for their efficiency, reliability and cost. Some game changing innovations that can revolutionize learning and teaching are the three main […]

Shaping the role of educators with technology

  Digital transformation will impact job roles in future. Hence, it is important to shape the role of an educator. Market leaders predict that Augmented Reality and Virtual Reality (AR/VR) will change the basics of how teachers teach. E-Learning Immersive technology will enter e-learning and classroom learning in near future, making teachers mentors first, says […]