Entries by Deeptha Sreedhar

How will technology shape learning?

A look at the trends and impact of digital transformation and possibilities of AR in education and training Technology has become an imperative part of education in the past decade. The introduction of immersive technologies meant interactive classes and unparalleled experience in learning. A study conducted by Justin Tosco, a master’s student at Saint Catherine University, […]

Frontier Technologies – saving lives

Immersive technology in healthcare Augmented Reality (AR) and Virtual Reality (VR) – the immersive technologies are healthcare’s fastest growing med-tech that are saving lives. From their early research to pilot(s) and beyond, they have become mainstream currently. A look at some of the flag-ship medical research and methodology in place:     Source: 1, 2, […]

Designing for a difference – Part 2

Deepa Umesh, Head of Delivery, Appearition India, talks on how design makes a difference in Branding, Digital Transformation and more: – How to achieve branding using design? Consistency is the key to branding. We drive the end user to build a perception of our brand through design. If there is a disconnect in a medium […]

Designing for a difference

Deepa Umesh, Head of Delivery, Appearition India, talks on how design makes a difference in Branding, Digital Transformation and more: – Design: why it is a key element to present anything Design crisps down and presents what we want to convey aesthetically. It communicates ideas that inspire, inform, or captivates consumers. A brand or an […]

Rising with the realities

Vivek Aiyer, Founder and CEO of Appearition spoke to one of India’s leading newspaper The Hindu, on Immersive Technology and what it takes to be an AR-VR creator: How do you get in on the action in this futuristic industry of AR and VR? The augmented (AR) and virtual reality (VR) market is expected to […]

Frontier technologies – Future beckons

Mouli Ganguly, Member, Board of Advisors, talks on Industry 4.0, Digital Transformation, Frontier Technologies and more: What are some technologies that you think will play a huge role in Digital Transformation and why? All of them play a role in terms of Digital Transformation. So, let us take an industrial example. Dump trucks used in […]

Industry 4.0 – Time to reassess business plans

Mouli Ganguly, Member, Board of Advisors, talks on Industry 4.0, Digital Transformation and more: How has market reacted to digital transformation so far? What are some factors that seem to aid it/ factors that act as a barrier? Introduction of computers in the 80s and internet in the 90s were digital transformations (DT). These transformations […]

Six applications of AR in Manufacturing

Manufacturing, generally, is a highly skilled and elaborate process. This leaves very little room for trial, testing and error rectification. Augmented Reality has proven to eliminate these three across various manufacturing processes. A look at some process enhancements in this field: Assembly This process involves putting together several hundred or thousands of components as per […]

“Brand managers need to think differently when it comes to AR”

Vivek Aiyer, Founder, CEO of Appearition, shares his viewpoints on the application of augmented reality (AR) solutions in the OOH space in an exclusive interview with Outdoor Asia’s Rajiv Raghunath. Edited excerpts: Augmented Reality (AR)/ Virtual Reality (VR) technologies are not new to the Indian market. Yet, it has taken a long while for these […]

Best Augmented Travel Apps to use On The Go

Augmented reality technology has already proven immensely successful in the realm of gaming and entertainment. It’s also made forays into industries such as defence and the military. But it doesn’t stop there. AR is making some interesting inroads into the industries of transportation and tourism through more augmented travel apps. Related post: What is Augmented Reality? […]

Immersive Technologies – Museum visits made interesting

We have seen that use of immersive technologies enhances productivity, aids emergency response situations, makes education interactive and simplifies shopping. Augmented Reality and museum visits – sounds like chalk and cheese isn’t it? Well, it no longer is. Several museums across the globe have successfully incorporated Augmented and Virtual Reality in their channels. Museums have […]

AR-VR in Retail: More than just a tool for marketing

Highlights of the Retail Trends Vol 2 of Deloitte Augmented Reality (AR) and Virtual Reality (VR) have proved their ability to enhance processes across industry verticals. They’ve proven to reduce errors, prevent mistakes and increase productivity. However, perception of these technologies in the retail space has always been a marketing tool. Let’s look at the […]