Daigou relationships have become very popular over the last few years. More and more Chinese natives are seeking to purchase high quality products from overseas to provide a better quality of life for them back home. With increasing news about food safety and tainted baby formula disaster of 2008, (x) many Chinese natives are left […]
Augmented World Expo 2017 was an amazing learning experience with some exciting talks on what the various realities (Augmented Reality, Virtual Reality, Mixed Reality, X-Reality) hold in store for the generations to come. My experience at Augmented World Expo started with a long registration line that snaked its way inside and then outside the building […]
Over the past few years – you would have heard us refer to Tomi T Ahonen – a thought leader in the tech space with a distinct passion for AR and author of 12 books on mobile. We are delighted to share a brief QnA that Tomi was kind enough to do with us – […]
Written by: Navya The cold yet damp air wrapped around him like a heavy coat of chain mail as he transcended down the ageing hallways. The paintings, lining the walls, alive, uttering unintelligible words. Yet amongst the sea of voices, two words became prominent, echoing throughout the empty castle: “Harry…Harry Potter”. The stone-cold walls – […]
Vivienne Zhu is a Commerce & Law student at Monash University currently interning with Appearition’s head office in Melbourne. How’d I get land my first internship? By telling Tushar about my lonely yet, solution oriented solo hike on the snow covered Bukhansan Mountain in Korea. This is only half true. My passion for marketing, previous […]
In this day and age, we can use social media, augmented reality and virtual reality to drive social change by altering the way we campaign for causes. When a potential audience of billions can be reached with content to highlight a social issue, the impact is often swift and significant – think of the Ice Bucket […]
For soldiers to be effective, training must resemble real world scenarios as closely as possible. Real life battle conditions are loud, chaotic and dangerous. However augmented reality military training is a safer way to engage soldiers in real life simulations. There is the real possibility of death or injury and a soldier can easily be overwhelmed […]
Augmented reality transport has helped tourists navigate train lines, assist cyclists in urban traffic and improve logistics transportation optimization. However, there is still significant room to develop in this industry and it will do so over the coming years. Augmented reality on roads In the UK, there are similar developments with bicycle helmets. Through augmented reality transport, safety […]
When it comes to defence and the military, every advantage matters. We live in a technological age where the most effective military is not one with the most soldiers, but the best technology. And the best technology right now is Augmented Reality (AR) in defence. The US military has already begun employing AR technology in […]
We’ve come a long way from television broadcasts of sporting events where inclement weather, bad lighting or overexposure often resulted in dull, poor quality images. We now enjoy crisp, crystal clear footage of our favourite sporting events, on demand, in high definition. With innovations in technology, the viewing experience of watching a sports broadcast is becoming increasingly just that, […]
There has been speculation about whether wearable technology gave English Premier League (EPL) team Leicester City the edge it needed to win the Premier League last year. This is especially impressive, considering that the season prior, and the ten years before that, Leicester City was not even in the Premier League to begin with. They […]
