Customers can try on products using an interactive screen by selecting multiple items in different styles or colours.
Augmented Reality in retail allows consumers and fans to engage with a brand, product or event, and lets them curate their own experiences. More and more businesses such as IKEA, McDonald’s, L’Oreal, Coca Cola are using augmented reality to re-attract customers to their brands through new media. Marketers are leveraging on the consumer addiction to smartphones through apps, by being more accessible and using gamification to make it more fun.
Here are some statistics regarding recent market trends.
Augmented Reality in Retail
Augmented reality in retail allows advertisers is the ability to use an app to scan an ad or article in print. This will allow videos, audios, animated avatars or links to pop up on a user’s phone to redirect them to more information.
In essence, it is a creation of cross media systems while the same content migrates on different technological platforms and distribution channels (Internet, ebook, print, mobile devices).
This would allow for increased engagements, direct sales, and enhance user experience. The level of interaction is favourable for the adoption of Augmented Reality solutions within the publishing, advertising and print sectors.
Augmented Reality in Retail
Use virtual floor plans to help customers navigate the store and find the products they want.
Provide detailed product information to publicise corporate social responsibility (CSR) stance of a brand.
“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.”
