What Is Augmented Reality ?

Augmented Reality or mediated reality is a technology that allows users of mobile phones and tablets (android or iOS) to see and interact with objects that seem to be projected onto the real world in 3d.Projected objects are dynamically displayed on the user’s screen as though the tablet/mobile is a window through which the user is perceiving a mixed world of real and constructed images. User’s may also interact with the constructed images by “seemingly” touching the object and causing it to perform a desired action Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data

Is augmented reality the same as virtual reality?

The differences between virtual and augmented reality is not often well defined. True virtual reality completely blocks out the real world whereas augmented reality adds to the already existing real world. Sometimes these forms that are somewhere between virtual and augmented reality are defined by other terms. For example, mixed reality is a mix of a digitized model of the real world combined with computer-generated models.

Augmented Reality or mediated reality is a technology that allows users of mobile phones and tablets (android or iOS) to see and interact with objects that seem to be projected onto the real world in 3d.Projected objects are dynamically displayed on the user’s screen as though the tablet/mobile is a window through which the user is perceiving a mixed world of real and constructed images. User’s may also interact with the constructed images by “seemingly” touching the object and causing it to perform a desired action Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data

Is augmented reality just a fad?

Augmented Reality has been hailed by many as a passing fad with no real beneficial use bar novelty value. AR will move on from being just a fad it also brings commercial benefits for publishers and brands. Many are already taking advantage and seem to be reaping the rewards.

Augmented Reality or mediated reality is a technology that allows users of mobile phones and tablets (android or iOS) to see and interact with objects that seem to be projected onto the real world in 3d.Projected objects are dynamically displayed on the user’s screen as though the tablet/mobile is a window through which the user is perceiving a mixed world of real and constructed images. User’s may also interact with the constructed images by “seemingly” touching the object and causing it to perform a desired action Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data

For which industry is it suitable?

AR can fit a wide range of solutions for any industry. Some examples Appearition works on:
– Entertainment, media and publishing
– FMCG and retail
– Advertising and exhibitions
– Tourism
– Training and Education
– Manufacturing

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